ANI Pharmaceuticals, Inc. and Veeva Systems announced a collaboration to define and operationalize data-driven commercial strategies for ANI's new Rare Disease Business Unit. ANI is using software, data, and services from Veeva to establish the digital foundation for the launch of the business unit's first commercially available product in the U.S. ANI recently announced the U.S. commercial availability of Purified Cortrophin(R) Gel (Repository Corticotropin Injection USP) 80 U/mL. To prepare for this launch, ANI adopted the complete suite of Veeva Commercial Cloud solutions across its business, including software for multichannel engagement and content management, along with longitudinal patient data for customer segmentation.

This allows ANI's field force to identify new healthcare professionals, while delivering actionable insights so they can best engage with them. Learn more about how ANI launched at speed and scale in an upcoming fireside chat webinar on July 19.