Veeva Systems announced that HIPRA, a Spanish biotechnological pharmaceutical company, is using Veeva Vault PromoMats in Spain and Veeva CRM across Europe, Latin America, and Africa to advance its digital commercial strategy in animal health. HIPRA is using Veeva applications to drive effective interactions with key stakeholders around the world, including animal owners, veterinarians, food chain businesses, animal health industries, animal interest groups, and researchers. HIPRA is a leading pharmaceutical company developing innovative vaccines and biotechnical solutions to prevent animal and human health diseases.

HIPRA's reps manage many stakeholders across several species–each needing unique products in various categories. With rigorous country-specific regulations, field reps also manage thousands of documents for different animals, specialties, and regions–from pets to livestock. As part of multichannel Veeva CRM, HIPRA is using Veeva CLM and Veeva CRM Approved Email to extend the value of in-person meetings and tailor meaningful communications.

With Vault PromoMats, HIPRA is setting a foundation for automation and compliance along the end-to-end content lifecycle, connecting global stakeholders and enhancing content reuse.