Veeva Systems announced that Tillotts Pharma AG is using Veeva CRM and Veeva Vault PromoMats to advance digital engagement in France, Germany, Italy, Spain, and the United Kingdom. With these connected Veeva Commercial Cloud applications, the company can better coordinate relevant interactions with healthcare professionals (HCPs), delivering tailored and compliant multi-channel content. Tillotts has been accelerating expansion into Europe since 2020 when it acquired a new product for the treatment of gastro-intestinal infections.

As part of its digital engagement strategy, Tillotts is also using Veeva OpenData, embedding healthcare ecosystem reference data in Veeva CRM for real-time insights. Vault PromoMats combines digital asset management with medical, legal, and regulatory review to improve global reuse of content and maintain compliance from creation to distribution via multiple channels. Find out more about how Veeva is helping life sciences companies improve their customer experience through digital engagement.