Veeva Systems Showcases its Latest Enhancements to Veeva CRM at the European Veeva Commercial and Medical Summit Connect
November 18, 2021 at 04:00 am EST
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Veeva Systems showcased its latest enhancements to Veeva CRM at the European Veeva Commercial and Medical Summit Connect. To meet evolving access dynamics and healthcare professional (HCP) preferences, Veeva has delivered a simplified experience to support engagement across in-person and digital channels. Field teams now gain a tailored experience on any device they choose as their work environments change. Veeva CRM has been fully optimized to improve productivity with the right experience on the right device. Faster, more intuitive workflows help teams take needed actions across browsers, on Windows, or on the iPad. Veeva will continue to deliver additional device-specific applications, with macOS coming in early 2022 and new connected iPhone and Android apps later in the year. Veeva CRM delivers a purpose-built library of applications tailored to specific roles. For example, medical teams can now find, assemble, present, and share scientific content as easily from their home office as in the field. Other Veeva CRM apps are available for key account managers, event coordinators, marketing operations, and pharmacy sales. Veeva CRM is used by 42 of the top 50 pharmaceutical companies, as well as growing biopharma innovators, to deliver best-in-class customer engagement. It provides the tracking, visibility, and insights life sciences organizations need to personalize both remote and in-person interactions with HCPs across channels.
Veeva Systems Inc. is a provider of cloud solutions for the global life sciences industry. The Company offers span cloud software, data, and business consulting and is designed to meet the needs of its customers and their strategic business functions from research and development (R&D) through commercialization. The Companyâs three product categories: Veeva Development Cloud, Veeva Commercial Cloud, and Veeva Data Cloud. Veeva Development Cloud includes application suites for the clinical, regulatory, and safety functions of life sciences companies, all built on its Veeva Vault platform. Veeva Vault Clinical advances clinical trial execution by providing a complete and connected technology ecosystem. Veeva Commercial Cloud is a product category comprised of software and analytics solutions. Its software offerings include Veeva CRM, Veeva Vault PromoMats, Veeva Vault Medical, and Veeva Crossix. Its data offerings include Veeva OpenData, Veeva Link, and Veeva Compass.