Veganz launched vegan egg. With a projected global market volume of EUR 1.43 billion in 2026, vegan egg alternatives are among the fastest growing category of plant-based food. 98% of non-vegan consumers are already open to this.

(1) With two new egg alternatives, Veganz is continuing its corporate strategy in a consistent way. Due to efficient in-house R&D and security of a patent for "the egg", the innovative brand is opening up another category at an early stage. At the same time, the company is strengthening its position as a only full-range vegan company.

In terms of taste, "the egg" is every bit as good as a boiled egg. At the same time, it has significantly lower cholesterol due to its herbal ingredients. The globally unique patent with the Clean-Label formulation enables Veganz to place a high-quality product within this booming category at an early stage.

"The egg"is now being further developed for food service and retail for large-scale production. Veganz plans to distribute "the egg" to retail customers and food service customers later this year. Also on the verge of market launch is a delicious scrambled egg replacement in a convenient bottle for easy dosing directly into the pan.

The perfect scrambled egg alternative is a dry product based on pea protein and will keep uncooled for up to one year after production. The consistency of the egg alternative can be modified depending on the preparation. The innovative product is aimed at both the food service sector and private households.