announced on Tuesday that it intends to relaunch the Habitat brand of objects and furnishings under a licensing agreement with the Cafom group.

To revive this brand, which it considers 'iconic', the online furniture retailer says it wants to capitalize on its strengths, starting with its disintermediated model.

By controlling all links in the value chain, from manufacturing to distribution, the group says it wants to give priority to customer satisfaction.

In a press release, says it is already working on the next Habitat collection, with the idea of retaining all the brand's fundamentals.

By this summer, the Habitat e-commerce site will be reactivated, offering a selection of the brand's must-have references.

The agreement, for an initial three-year period, comes with a fixed fee of 600.000 euros per year paid by to Cafom, as well as a purchase option for a price of 15 million euros.

Habitat went into receivership at the end of 2023, as Cafom wished to refocus on the operation of its overseas franchises and its e-commerce sites.

As a result of this failure, some 9,000 Habitat customers suffered losses, as they were neither delivered nor reimbursed for products ordered and paid for, for a total loss estimated at around nine million euros. has undertaken to examine each case and to get back to customers, in particular by offering them free vouchers.

Following these announcements, Vente Unique shares dropped by more than 6% on the Paris Bourse on Tuesday, while Cafom shares gained nearly 1.5%.

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