In the words of Antoine Frérot, speaking at the Rencontres du Progrès:"After the pandemic, the idea of purpose has become an essential issue, and the concept of multifaceted performance is rapidly gaining ground"

Developing a culture of proof

To prove that a company's first role is to be useful before it is prosperous, Veolia has defined 18 indicators of multifaceted performance: Of these 4 are economic and financial indicators, 4 social, 4 environmental, 3 concern customers and 3 are focused on society in general. Veolia publishes the 18 results obtained very year.

The pay of senior executives and the incentive schemes of all Group employees are calculated according to the performance achieved toward its 18 indicators. Among all the stakeholders who participated in the development of our corporate purpose, the employees were the most satisfied to be associated with this search for a more harmonious balance between all those involved. They appreciated that our incentive schemes and employee shareholdings are now calculated on the basis of these 18 performance criteria.

Our clients have also come to see our purpose as a veritable asset that gives us a lead over the competition. Our industrial clients are even ready to reward Veolia in terms of the price they pay for its services, once we provide them with elements of proof that they can integrate into their own CSR approach. Today, beyond the question of their carbon footprint, all companies need to pay more attention to their social, societal and environmental footprints.