Veritone Inc. Signs Exclusive Deal with Mediaworks to Provide Ai-Driven Insights into Advertising Performance
October 07, 2021 at 03:00 pm EDT
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Veritone, Inc. announced that MediaWorks has licensed Veritone Attribute, a leading AI-driven application providing real-time insights into data-driven advertising performance. As New Zealand’s leading radio and outdoor media company, MediaWorks’ network reaches more than 2.5 million weekly listeners and has more than 5,000 outdoor touchpoints nationwide. Veritone Attribute is a turnkey attribution solution that MediaWorks will initially deploy across its radio brands in New Zealand. Veritone Attribute enables MediaWorks to vastly improve its ability to correlate broadcast ad placements of all formats, including pre-produced spots, organic mentions and live reads, with an advertising client’s website and how their customers are interacting with it. MediaWorks’ advertisers stand to gain near-real-time access to performance insights to inform ad optimization strategies, increase ROI and strengthen customer relationships. This is the first enterprise SaaS agreement in New Zealand for Veritone and the third in the Asia-Pacific region. This agreement further highlights the growing importance of AI-powered analytics and business intelligence tools for broadcast groups worldwide, empowering them to better demonstrate campaign success metrics for their advertisers.
Veritone, Inc. is a provider of artificial intelligence (AI) computing solutions and services. Its AI operating system, aiWARE, uses machine learning algorithms, or AI models, together with a suite of applications, to reveal valuable insights from amounts of structured and unstructured data. Its aiWARE platform offers capabilities that mimic human cognitive functions, such as perception, prediction and problem-solving, enabling users to transform unstructured data into structured data and analyze and optimize data to drive business processes and insights. It offers cloud-native digital content management solutions and content licensing services. It operates a full-service advertising agency that uses aiWARE to provide various services, including media planning and strategy, advertisement buying and placement, campaign messaging and others. It offers global talent acquisition and staffing technology and services. It also offers a range of energy management and energy trading solutions.