Veritone, Inc. announced that MediaWorks has licensed Veritone Attribute, a leading AI-driven application providing real-time insights into data-driven advertising performance. As New Zealand’s leading radio and outdoor media company, MediaWorks’ network reaches more than 2.5 million weekly listeners and has more than 5,000 outdoor touchpoints nationwide. Veritone Attribute is a turnkey attribution solution that MediaWorks will initially deploy across its radio brands in New Zealand. Veritone Attribute enables MediaWorks to vastly improve its ability to correlate broadcast ad placements of all formats, including pre-produced spots, organic mentions and live reads, with an advertising client’s website and how their customers are interacting with it. MediaWorks’ advertisers stand to gain near-real-time access to performance insights to inform ad optimization strategies, increase ROI and strengthen customer relationships. This is the first enterprise SaaS agreement in New Zealand for Veritone and the third in the Asia-Pacific region. This agreement further highlights the growing importance of AI-powered analytics and business intelligence tools for broadcast groups worldwide, empowering them to better demonstrate campaign success metrics for their advertisers.