Viaplay will be the exclusive streaming home of EFL Sky Bet Championship and Carabao Cup football in every Nordic and Baltic country, Poland and the Netherlands from the 2022/2023 season, as the result of a long-term rights agreement. Every season, more than 180 live matches from England's hugely popular second tier will be shown on Viaplay, including the Sky Bet Play-Off Semi-Finals and Finals. Fans can also follow Premier League and EFL teams in every round of the Carabao Cup, culminating in a showpiece final at London's famous Wembley Stadium.

The Championship is Europe's fourth most-watched league, and as the English Football League (EFL)'s division attracts millions of supporters through the turnstiles, with over 20 million attending matches in the EFL's divisions every season. In recent years, the Championship's 24 teams have included famous clubs such as Aston Villa, Derby County, Fulham, Newcastle United, Nottingham Forest and West Bromwich Albion. Each season, the two top teams are promoted to the Premier League, with a third spot decided by a highly anticipated Play-Off Final.

Currently held by Liverpool, the Carabao Cup is open to all 92 teams in the English league pyramid and is played over seven knockout rounds. The winner receives a place in the following season's UEFA Europa Conference League. Viaplay will offer local language commentary and studio programming for selected EFL Championship and Carabao Cup matches.

Viaplay has exclusive rights to show Premier League football in Sweden, Finland and Denmark, and will add Norway, Estonia, Latvia, Lithuania, Poland and the Netherlands from August.