Viaplay Group AB (publ) and Altibox have agreed a multi-year expansion of their long-term distribution partnership in Norway. The Viaplay streaming service will remain broadly available to Altibox customers, who will now also have the possibility of following 380 live Premier League games every season when Viaplay Group's Norwegian coverage of the world's most popular football league kicks off in August 2022. Altibox viewers will be able to watch Premier League through V Premium, an innovative hybrid offering that includes five new premium linear channels dedicated to Premier League, all V sport channels, and Viaplay's Film & Series streaming package.
In addition, viewers will be able to subscribe to the Viaplay Total streaming package, which also shows all Premier League matches, via Altibox. At the same time, Altibox will continue to offer Viaplay Group's V sport and V film channels, and Norwegian channels TV3, V4 and TV6. Viaplay Group's content will be available through Altibox's point-based multichoice streaming and TV offering, or through add-on subscriptions.
In addition to Premier League, Viaplay is the Norwegian home of FIS winter sports, Bundesliga, EFL Championship, Carabao Cup, FA Cup, UEFA Europa League and UEFA Europa Conference League, Formula 1, IHF and EHF handball, NHL and much more. The partnership with Altibox reflects Viaplay Group's strategic focus on long-term distribution deals that ensure the broad availability of its streaming service and TV channels across the Nordic region.