Viaplay Group and the International Handball Federation (IHF) have agreed a landmark partnership that makes the Viaplay streaming service home to the IHF's hugely popular competitions in 10 European countries until 2031. Fans will be able to stream more than 40 IHF events live and exclusively on Viaplay over the coming years, including all upcoming IHF Women's and Men's World Championships. The deal covers Sweden, Norway, Denmark, Finland, Poland, the Netherlands, the Baltic countries and the UK a footprint spanning many of the world's leading handball nations.
The agreement secures the IHF Men's World Championships in 2023 (hosted by Poland and Sweden), 2025 (hosted by Croatia, Denmark and Norway), 2027, 2029 and 2031; and the IHF Women's World Championships in 2023 (hosted by Denmark, Norway and Sweden), 2025 (hosted by Germany and the Netherlands), 2027, 2029 and 2031. A significant number of games, including every game featuring teams from Viaplay's markets, will be shown with local commentators and world-class studio programming. In addition, Viaplay now holds rights to the next four IHF Women's Junior (U20) World Championships and IHF Women's Youth (U18) World Championships; the next five IHF Men's Junior (U21) World Championships and IHF Men's Youth (U19) World Championships; the IHF Men's & Women's Beach Handball World Championships in 2024, 2026, 2028 and 2030; and the annual IHF Beach Handball Global Tour.
The partnership was brokered by SPORTFIVE.