Viaplay Group and Hisense's fast-growing Smart TV platform VIDAA have agreed a multi-market, multi-year device partnership. The Viaplay streaming service app will be pre-installed on all Hisense Smart TVs sold in Viaplay's current direct-to-consumer markets and in North America, where Viaplay will launch in early 2023. The Viaplay app will receive premium placement in the Hisense user interface, and a dedicated Viaplay button will be added to all new Hisense TV remote control units sold in the Nordic region.

Hisense is the world's second-largest TV brand by volume share of shipments and has a global footprint. Launched in 2019, the company's VIDAA platform is available in all Hisense markets and supports a broad range of Smart TV apps and technologies. In the Nordic and Baltic countries, Poland, the Netherlands and the UK, Viaplay is home to a unique combination of award-winning Viaplay Originals, premium third-party content and live sports.

Viaplay shows Premier League football in nine countries, Formula 1 in 10 countries (from 2023) and many more of the world's most attractive sports. The service will launch in the US and Canada with a specialised offering initially focused on the best of Nordic storytelling.