Viaplay Group and Nordic TV and broadband provider Allente have added Premier League football to their long-term distribution partnership in Norway. From August, Allente's customers can enjoy 380 live games from the world's most popular football league every season through Viaplay Group's streaming and TV packages, including the highly anticipated debut of Norwegian superstar Erling Braut Haaland at Manchester City. Allente's consumer and B2B subscribers will be able to watch Premier League either as part of Viaplay's Total streaming package, or through V Premium, an innovative hybrid offering that includes five new premium linear TV channels dedicated to Premier League, all V sport channels, and Viaplay's Film & Series streaming package.
Viaplay Group and Allente have an existing Nordic distribution partnership that covers Viaplay, the premium V sport and V film channels, and local TV channels. In addition to Premier League, Viaplay is the Norwegian home of FIS winter sports, Bundesliga, EFL Championship, Carabao Cup, FA Cup, UEFA Europa League and UEFA Europa Conference League, Formula 1, IHF and EHF handball, NHL and much more.