Viaplay Group and Telia have agreed an innovative multi-year partnership in Sweden that gives customers of both companies access to a broader range of content. Starting on 13 December, Telia's TV and streaming customers can again access Viaplay Group's live sports, series and film offerings through the Viaplay streaming service and Viaplay Group's TV channels. The two companies have also deepened their sports co-operation, with selected UEFA Champions League, LaLiga and Serie A matches to be added to the Viaplay Total streaming package.

Similarly, Swedish men's national football team matches and selected UEFA Europa League and UEFA Europa Conference League matches will be shown on Telia's C More streaming service. Under the expanded partnership, access to the Viaplay streaming service will be added to more Telia TV and streaming packages in Sweden in the course of 2023. All Viaplay streaming packages, including Viaplay Total, will be available to Telia's 1 million Swedish TV and streaming customers as add-on subscriptions.

Telia will resume distribution of Viaplay Group's TV3, TV6, TV8 and TV10 channels, which will be included in all its main TV and streaming packages in Sweden, as well as Viaplay Group's full portfolio of premium film and sport channels. TV6 is the linear home of popular live sports such as FIS Alpine and cross-country skiing, handball, UEFA Europa League and UEFA Europa Conference League, and Swedish men's national team football. Viaplay's live sports line-up in Sweden includes football from the Premier League, EFL Championship, FA Cup, Bundesliga, Damallsvenskan, UEFA Europa League, UEFA Europa Conference League and UEFA men's national team competitions; Formula 1; NHL and the IIHF Ice Hockey World Championship; FIS winter sports; IHF handball; golf Majors and much more.

Viaplay is the leading producer of premium Nordic drama, with more than 70 Viaplay Series and Films premiering in 2022, and has long-term partnerships with Hollywood studios that bring viewers first-run blockbusters and high-quality kids content. One LaLiga or Serie A match per round, and one UEFA Champions League match per match week (excluding semi-finals and final), will be available in the Viaplay Total streaming package in Sweden, while remaining on C More. One UEFA Europa League or UEFA Europa Conference League match per match week, and approximately 10 Sweden men's national team matches a year, including the UEFA Nations League, international qualifiers and friendlies, will be shown on C More while remaining available on Viaplay and TV6.