The Vietnam Dairy Products JSC (Vinamilk) is accelerating R&D efforts to create innovative products enriched with local flavours to satisfy global customers' diverse tastes. With its strategic investment in product development, international expansion, and commitment to sustainability, Vinamilk has become the only Vietnamese dairy company in the Top 50 global dairy producers in 2021, ranked 36th Vinamilk's R&D efforts have developed customized products tailored to the Asian, African and Middle East markets, despite the challenge of limited research data in some regions. Starting with only one infant cereal SKU, the company has since successfully developed and established 66 SKUs in multiple markets. One of Vinamilk's successful innovative products is the Vinamilk Ridielac infant cereal with banana & date flavour. Launched in the Middle East market 5 years ago, this infant cereal with a twist of distinctive local flavour has been widely received, underpinning the subsequent penetration into the North African region upon the shared sentiment towards this delicacy. The dairy giant has also enriched its African products with vitamin A and minerals to help tackle the challenge of vitamin A deficiency. This problem has left 42.4% of sub-Saharan African children with an increased risk of childhood mortality. In the Middle East, which makes up 80% of Vinamilk's export revenue, the brand's localised Ridielac product is a favourite among locals, especially for the variety in flavours that has enabled consumers to switch regularly for their babies' daily diet. In Asia, Vinamilk has introduced sweetened condensed coconut milk in Japan to address demands for plant-based milk, while catering to local consumers with milk allergy.