Virtusa Corporation announced that Peoples United Bank is leveraging its vEngage solution built on Pega Customer Decision Hub and Adobe Experience Platform to power the financial institutions new customer decisioning hub. Peoples United Bank is using the engine to enhance its ability to anticipate customers financial needs and deliver services to retail and business customers. A subsidiary of People's United Financial Inc., People's United Bank is a diversified financial services company offering commercial and retail banking as well as wealth management services. With more than $63 billion in assets, the bank is committed to meeting the ongoing needs of its customers, which includes anticipating and solving problems. With vEngage, Peoples United Bank can access a 360-degree view of each customers digital journey and how they are interacting with the business. With this insight, the bank can fully understand each clients needs and address them at precisely the right time. With digital banking continuing to grow, the ability to personalize at scale has become a competitive differentiator. According to a KPMG study, customers consistently rank banks with great personalization capabilities as best in class. Built on the Pega Customer Decision Hub and Adobe Experience Platform, Virtusas vEngage helps banks modernize their sales and marketing efforts by providing them with a single source of truth that they can use to anticipate customer needs and then deliver relevant and compelling experiences, wherever they interact with the customer. With vEngage banks gain an array of new features such as the opportunity to: Achieve a significant uptick in loyalty platform engagement and redemption rates; Create and manage offers, configure and launch campaigns, segment management and lead creation. With the help of Pega Customer Decision Hub, they can then determine the most profitable customers for each pitch campaign or offer based on the likelihood of a positive response; Once a customer profile is matched with a specific offer, vEngage automates customer outreach through an outbound email system. Using a predictive analytics engine, teams can then refine messaging based on the persons previous responses to offers and outreach mail; Leverage AI for cognitive processing to deliver a better customer experience with Hyper-personalized, 1-to-1 marketing campaigns; Data-backed recommendations for Next Best Offer, Next Best Communication, and Next Best Action; Expand next-best-action capabilities into new channels (SMS, mobile app, chatbot), cross-channel, dynamic content for personalization, integrate with contact center (Salesforce Service Cloud).