PopID and Visa announced a partnership to collaborate on launching facial verification payment acceptance in the Middle East region. The goal of the partnership is to provide cardholders with new safe, secure, and innovative ways to pay. The first operators to welcome PopPay (PopID's facial biometric payment solution) in the market will be Costa Coffee, MMI, and grocery chain Géant, in addition to Cove Beach at Caesars Palace Dubai and Coca-Cola Arena Dubai, both of which belong to the portfolio of Dubai Holding, the diversified global investment company headquartered in Dubai, UAE.

In addition to select brick-and-mortar businesses of Dubai Holding adopting PopPay as a new way to accept payments, PopID has recently signed an agreement with Dubai Holding to soon establish a joint venture that will support the roll-out of PopPay in the CEE and MENA regions. During the initial phase of the partnership, Dubai Holding will deploy PopPay at some of its assets across its leading destinations and attractions, which will be followed by the adoption of the payment technology across Dubai Holding's wider ecosystem and through partners across CEE and MENA region. Under the alliance with Visa, issuing banks will be invited to join the platform and give their customers the ability to link their facial biometrics to their debit or credit cards to make payments; and acquiring banks will be offered the opportunity to distribute PopID's proprietary face pay terminals to brick and mortar businesses.

"We expect face pay to become the global standard for payments, and company are determined to make PopPay the consumer brand that is used and trusted by people all over the world," said John Miller, CEO of PopID.