Tone It Up announced nationwide partnership with The Vitamin Shoppe®. The nutritional supplement retailer will carry Tone It Up's extensive line of high-quality, plant-based protein powders, bars, cookies, and ready-to-drink shakes, all of which are non-GMO, dairy-free, gluten-free, and free from sugar alcohols and artificial ingredients to help women feel and perform their best. The Vitamin Shoppe will carry a wide assortment of Tone It Up products, each formulated specifically with women's nutritional needs and busy schedules in mind. The products are available at over 690 locations of The Vitamin Shoppe and Super Supplements stores across the country, as well as online at www.vitaminshoppe.com. The Tone It Up product line available at The Vitamin Shoppe includes: Protein Powders (Vanilla and Chocolate); Proteins + Greens (Vanilla); Proteins + Immunity (Strawberry Banana); Plant Based Energy (Very Berry); Protein Cookies (Chocolate Chip and Lemon Blondie); Protein Bars (Birthday Cake and Chocolate Peanut Butter); and Protein Shakes (Vanilla and Chocolate) - ready-to-drink. After meeting at the gym over ten years ago, Tone It Up Founders Karena Dawn and Katrina Scott began making plans to create a positive fitness community for women. Quickly pioneering the fitness influencer space with more than 20 million hashtags on Instagram and thousands of users checking in every day, Tone It Up focuses on creating an overwhelming sense of community for women in all stages of life through their app platform, nutrition line, and workout and meditation library.