Kshirsagar to lead CleverTap in driving customer connections and building communities through contextual and strategic marketing
Kshirsagar is a momentum player, with a long track record of launching strategic marketing initiatives that have measurable impacts on business outcomes. His keen understanding of the customers he has served and the challenges they face allows him to envision paths for growth, and to articulate solutions to the market.
"Consumers today show a clear preference for mobile-first consumption," says Kshirsagar. "It's how they research products, shop and manage every aspect of their daily lives. Consequently, every brand must become mobile-first if they want to remain relevant to the consumer. What's more, brands face unprecedented pressure to increase user retention, engagement and lifetime value. I look forward to helping CleverTap plan and execute holistic strategies that drive customer connection and grow transactions through valuable and contextual marketing and communications."
Kshirsagar brings over 25 years of leadership experience at multinational companies, including SAP, Intuit, Wipro,
"We are delighted to have Jayant join our leadership team and direct the marketing function towards building a robust growth engine for CleverTap," says
Kshirsagar holds a bachelor's degree in Electronics Engineering from
About CleverTap:
CleverTap is a modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation. Customers around the world representing over 10,000 apps, including
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Source: RealWire
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