This new campaign, with its 'We're all EV drivers, just some of us don't know it yet' tagline, addresses consumers' perceived concerns around EVs while shining a light on their numerous benefits and encouraging drivers to consider an EV for their next vehicle. Volta launched the witty yet informative creative in coordination with the start of National Drive Electric Week, but will display the campaign indefinitely demonstrating the company's commitment to accelerating a clean transportation future.
Introduced earlier this year, Charging For All is Volta's initiative that seeks to ensure all Americans have access to affordable and easy public charging - a critical requirement in welcoming the all-electric future supported by the Federal government. The recently passed Inflation Reduction Act (IRA) extends tax benefits for new and used EV purchases to make them more affordable for Americans. The IRA, along with the Bipartisan Infrastructure Bill (BIL), also provides funding to EV charging network operators to build the critical charging infrastructure needed to support this electric future. Together, these Federal programs are intended to spark greater interest in EV ownership across
'Volta's highly visible chargers, located just steps from the front doors of the places millions of Americans regularly visit, continuously remind all passersby that owning and recharging an electric vehicle can be convenient,' said
Brands, as well as commercial properties and retailers, can sponsor this ongoing campaign and promote the numerous benefits electric transportation offers - including environmental, health, economic, and technological - to audiences around the country and grow awareness and positive sentiment of their brand. These sponsorships not only encourage the switch to EVs but also support the transition to a renewable energy grid since Volta's
The newly launched campaign was designed around the belief that all drivers will be EV drivers in the future, but they must be inspired by the benefit that drives them most. For some drivers, that is the cost savings of EV ownership. For others, it's ensuring their children and grandchildren inherit a healthy planet. To ensure the ongoing relevance of the program, Volta will regularly refresh the educational content and target specific content to media screens based on geography and site location.
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