The product brings the Volta Media Network to more verticals by enabling location targeting based on the stores adjacent to Volta's EV charging stations and media screens.
The Store Next Door offering expands the categories advertisers can use to target Volta's 55-inch digital media screens from the main store to nearly 40 options, including healthcare centers, gyms, pet stores and quick service restaurants.
This capability comes from Volta's data-driven understanding of commercial real estate design, parking lot configurations and shopper behavior.
"Advertisers are rapidly increasing spend with contextually-rich retail media networks. By 2023, retail media will command nearly 20% of digital advertising budgets,"
Volta, based in
"The location of Volta's media screens next to store entrances is incredibly valuable to our clients,"
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