Volta Inc., an electric vehicle charging network powering vehicles and commerce, has launched its Store Next Door place-based targeting platform, according to a company press release.

The product brings the Volta Media Network to more verticals by enabling location targeting based on the stores adjacent to Volta's EV charging stations and media screens.

The Store Next Door offering expands the categories advertisers can use to target Volta's 55-inch digital media screens from the main store to nearly 40 options, including healthcare centers, gyms, pet stores and quick service restaurants.

This capability comes from Volta's data-driven understanding of commercial real estate design, parking lot configurations and shopper behavior.

"Advertisers are rapidly increasing spend with contextually-rich retail media networks. By 2023, retail media will command nearly 20% of digital advertising budgets," Brandt Hastings, interim CEO and CRO at Volta, said in the release. "Store Next Door invites more advertisers to benefit from Volta's at-store media network by capturing attention immediately before customers make a purchase, all while supporting the switch to carbon-free transportation."

Volta, based in San Francisco, was founded in 2010.

"The location of Volta's media screens next to store entrances is incredibly valuable to our clients," Christian Kull, EVP of sales at digital out of home ad platform Adomni, said in the release. "With the Store Next Door targeting product, now even more advertisers can influence shoppers through the Volta Media Network."

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