Vonage Holdings Corp. is enabling Razer, the leading global lifestyle brand for gamers, to engage with customers in Asia Pacific and allow direct purchases of gaming gear and accessories on social media using Vonage's conversational commerce application, Jumper.ai. Jumper.ai is Vonage's end-to-end conversational commerce solution that enables brands to create omnichannel, messaging-first customer buying experiences across popular messaging, social and web platforms. Razer has multiple direct-to-consumer (D2C) channels including retail stores and Razer.com.

With conversational commerce capabilities powered by Vonage, it now aims to use its strong social media presence - over 24 million followers across all platforms - to continually improve on their omnichannel experiences. Recent enhancements to Vonage's Jumper.ai conversational commerce solution enable brands to seamlessly invite buyers to a live video interaction with an in-store associate or customer service agent. This allows consumers to engage in personal conversations about products from anywhere while helping retailers build trusted relationships with customers.