The following discussion and analysis of the financial condition and results of operations of VPR Brands, LP ("VPRB" or the "Company") should be read in conjunction with our unaudited condensed financial statements and the accompanying notes thereto included elsewhere in this Quarterly Report on Form 10-Q. References in this Management's Discussion and Analysis of Financial Condition and Results of Operations to "us," "we," "our," and similar terms refer to the Company. This Quarterly Report on Form 10-Q includes forward-looking statements, as that term is defined in the federal securities laws, based upon current expectations that involve risks and uncertainties, such as plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors. Words such as "anticipate," "estimate," "plan," "continuing," "ongoing," "expect," "believe," "intend," "may," "will," "should," "could," and similar expressions are used to identify forward-looking statements. We caution you that these statements are not guarantees of future performance or events and are subject to a number of uncertainties, risks and other influences, many of which are beyond our control, which may influence the accuracy of the statements and the projections upon which the statements are based. Reference is made to the "Risk Factors" section of the Company's Annual Report on Form 10-K as filed with the Securities and Exchange Commission (the "SEC") on April 15, 2021.








Overview



We are a company engaged in the electronic cigarette, personal vaporizer and
pocket lighter industry. We own a portfolio of electronic cigarette, personal
vaporizer patent and pocket lighter patents which are the basis for our efforts
to:



    ·   Design, market and distribute a line of pocket lighters under the "DISSIM"
        brand;




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    ·   Design, market and distribute a line of vaporizers for essential oils,
        concentrates, and dry herbs under the "HONEYSTICK" brand;




    ·   Design, market and distribute a line of cannabidiol ("CBD") products under
        the "GOLD LINE" brand;




    ·   Design, market and distribute electronic cigarettes and popular vaporizers
        under the KRAVE brand;




  · Prosecute and enforce our patent rights;




  · License our intellectual property; and




  · Develop private label manufacturing programs.





Results of Operations for the Three Months Ended June 30, 2021 Compared to the Three Months Ended June 30, 2020





Revenues


Our revenues for the three months ended June 30, 2021 and 2020 were $1,709,719 and $1,205,370, respectively. The increase was a result of an industry-wide health-related crisis that hampered sales significantly in 2020, as well as increased direct on-line sales in 2021.





Cost of Sales


Cost of sales for the three months ended June 30, 2021 and 2020 was $915,815 and $751,691, respectively. Gross margins increased to 47% in 2021 compared to 37% in 2020, due to pricing pressures from the decreased demand related to the industry crisis in 2020, and increased direct sales in 2021.

Operating Expenses

Operating expenses for the three months ended June 30, 2021 were $457,895 as compared to $372,652 for the three months ended June 30, 2020. The increase in expenses is primarily due to increased sales activity in 2021.

Other Income (Expense)

Interest expense decreased to $71,223 for the three months ended June 30, 2021 as compared to $131,381 for the three months ended June 30, 2020 due to less interest expense recognized on related party loans in 2021.

Net Income (Loss)

Net income for the three months ended June 30, 2021 was $264,786 compared to a net loss of $50,354 for the three months ended June 30, 2020.

Results of Operations for the Six Months Ended June 30, 2021 Compared to the Six Months Ended June 30, 2020





Revenues


Our revenues for the six months ended June 30, 2021 and 2020 were $2,961,777 and $1,804,003, respectively. The increase was a result of an industry-wide health-related crisis that hampered sales significantly in 2020, as well as increased direct on-line sales in 2021.







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Cost of Sales


Cost of sales for the six months ended June 30, 2021 and 2020 was $1,626,316 and $1,137,819, respectively. Gross margins increased to 43% in 2021 compared to 35% in 2020, due to pricing pressures from the decreased demand related to the industry crisis in 2020, and increased direct sales in 2021.

Operating Expenses

Operating expenses for the six months ended June 30, 2021 were $995,798 as compared to $849,476 for the six months ended June 30, 2020. The increase in expenses is primarily due to increased sales activity in 2021.

Other Income (Expense)

Interest expense decreased to $176,528 for the six months ended June 30, 2021 as compared to $288,652 for the six months ended June 30, 2020 due to less interest expense recognized on related party loans in 2021.

Net Income (Loss)

Net income for the six months ended June 30, 2021 was $163,135 compared to a net loss of $471,944 for the six months ended June 30, 2020.

Liquidity and Capital Resources

The Company used cash in operating activities of $52,214 for six months ended June 30, 2021 as compared to $163,000 of cash used in six months ended June 30, 2020. Cash used in operations in 2021 resulted from the Company's net income of approximately $163,000, reduced by increases in accounts receivable and vendor deposits, offset by a decrease in inventory and increase in accounts payable. Cash used in operations in 2020 related to the Company's net loss of approximately $471,000, offset by decreases in inventory and accounts receivable levels as well as increase in accounts payable.

During the six months ended June 30, 2021, the Company received $310,000 from the issuance of notes payable to related parties, repaid $352,155 of principal on notes payable to related parties, repaid $78,855 of principal on notes payable, and received $190,057 of notes payable proceeds under the Paycheck Protection Program ("PPP") and Economic Injury Disaster Loan ("EIDL") program. Both the PPP and EIDL are financial programs under the Coronavirus Aid, Relief and Economic Security Act ("CARES Act") signed into law by the U.S. President on March 27, 2020 to provide economic relief to small businesses adversely impacted by COVID-19.

During the six months ended June 30, 2020, the Company received $430,001 of proceeds from the issuance of notes payable to related parties, received $353,562 of proceeds from notes payable, repaid $425,383 of principal on notes payable to related parties, and repaid $198,365 of principal on notes payable.





Assets


At June 30, 2021 and December 31, 2020, we had total assets of $1,114,678 and $908,345, respectively. Assets primarily consist of the cash accounts held by the Company, inventory, vendor deposits, accounts receivable and a right-to-use asset. In 2021, the Company's vendor deposits decreased by $27,292 and inventory was increased by approximately $51,617 as a result of increased demand from direct customers.





Liabilities


At June 30, 2021 and December 31, 2020, we had total liabilities of $3,193,512 and $3,150,314, respectively.



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The Company plans to pursue equity funding to expand its brand. Through equity funding and the current operations, the Company expects to meet its current capital needs. There can be no assurance that additional capital will be available to us, or that, if available, it will be on terms satisfactory to us. Any additional financing may involve dilution to our shareholders. In the alternative, additional funds may be provided from cash flow in excess of that needed to finance our day-to-day operations, although we may never generate this excess cash flow. If we do not raise additional capital or generate additional funds, implementation of our plans for expansion will be delayed. If necessary, we may withdraw from certain growth strategies to conserve cash for continued operations.





Going Concern

The Company had an accumulated deficit of $10,179,038 and negative working capital of $1,537,368 as of June 30, 2021. As of June 30, 2021, the Company had approximately $16,833 in cash and cash equivalents, which will not be sufficient to fund the operations and strategic objectives of the Company over the next twelve months from the date of issuance of these financial statements. These factors raise substantial doubt regarding the Company's ability to continue as a going concern.

The Company will be required to obtain additional financing and capital and expects to satisfy its cash needs primarily from the additional issuance of equity securities or indebtedness in order to sustain operations until it can achieve profitability and positive cash flows, if ever. There can be no assurances, however, that adequate additional funding will be available on favorable terms, or at all. If such funds are not available in the future, the Company may be required to delay, significantly modify or terminate its operations, all of which could have a material adverse effect on the Company.







COVID-19


In March 2020, the World Health Organization declared the novel coronavirus (COVID-19) a global pandemic and recommended containment and mitigation measures worldwide. The spread of COVID-19 has affected segments of the global economy and may affect our operations, including the potential interruption of our supply chain. We are monitoring this situation closely, and although operations have not been materially affected by the COVID-19 outbreak to date, the ultimate duration and severity of the outbreak and its impact on the economic environment and our business is uncertain.

The spread of COVID-19, or another infectious disease, could also negatively affect the operations at our third-party manufacturers, which could result in delays or disruptions in the supply of our products. In addition, we may take temporary precautionary measures intended to help minimize the risk of the virus to our employees, including temporarily requiring all employees to work remotely, suspending all non-essential travel worldwide for our employees, and discouraging employee attendance at industry events and in-person work-related meetings, which could negatively affect our business.

The extent to which COVID-19 impacts our operations will depend on future developments, which are highly uncertain and cannot be predicted with confidence, including the duration of the outbreak, new information which may emerge concerning the severity of COVID-19 and the actions to contain the coronavirus or treat its impact, among others. In particular, the continued spread of the coronavirus globally could adversely impact our operations, including among others, our manufacturing and supply chain, sales and marketing and could have an adverse impact on our business and our financial results. The COVID-19 outbreak is a widespread health crisis that has adversely affected the economies and financial markets of many countries, resulting in an economic downturn that could affect demand for our products and likely impact our operating results.



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The Company expects its operations and the impact from COVID-19 to return fully to pre-COVID-19 function by the end of 2021 and expect demand for its product to return, as well. This depends on the success of the vaccine distribution and its efficacy during the rest of the year, which is uncertain. The Company has implemented work from home procedures and increased its online sales capabilities to be able to offset impact from such outbreaks in the future.

Off-Balance Sheet Arrangements

The Company does not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on the Company's financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures, or capital resources that is material to investors.

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