The deal brings together BT Sport and Eurosport
BT Sport and Eurosport
The joint venture agreement covers everything from the
Speaking with City A.M., senior TV analyst
He explained whilst BT is a household name in the
"This could be problematic for legacy BT subscribers," he said, adding that both BT and
However, the tie-up between the two media giants seems to have left the wider sports streaming market pretty unfazed.
"Rivals will not be hugely concerned for now as neither party has shown a significant appetite to write an open cheque for sports rights. Latest deals such as the renewal of UEFA TV rights suggests that BT wants to spend less," analyst at PP Foresight
The joint venture confirmed earlier this year that it would enter a new agreement with its biggest rival Sky, confirming that BT's cross-licensing deal with the media giant would last beyond 2030.
In practice, this means that Sky and BT will continue to air the other's football matches and make them available to their respective subscribers.
Pescatore called the joint venture a "marriage of convenience" for both
(c) 2022 City A.M., source