BT IS SET to merge its sports division with
Following months of negotiation, the telecoms giant confirmed yesterday that it will now form a 50-50 joint venture with the US media giant, bringing together
Under the terms of the agreement, BT will receive £93m in installments over the next three years, cashing in up to £540m in performance based payments over four years for the coverage of everything from the
Whilst BT Sport and Eurosport will continue to operate as two separate brands, it is understood they will be brought together under one single entity in the future, with BT eventually being bought out by the US giant.
BT's grand push into sport started when it secured rights to
However, as explained by the managing Director of TMT at Edison Group Dan
Ridsdale, the tie-up provides a "new focus for investors and consumers alike" for BT.
Ridsdale said that the new offering would provide more value for customers who have started to look for ways to cut down on costs and slim down on streaming services.
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