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WARNER BROS. DISCOVERY, INC.

(WBD)
  Report
End-of-day quote Nasdaq  -  2022-09-27
11.79 USD   +4.15%
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Warner Bros Discovery : Seals New Partnership with Toshiba TV to Craft Creative Campaign

07/12/2022 | 11:04am EDT
  • Extended partnership will harness Warner Bros. Discovery's unmatched global scale to increase awareness of Toshiba TV
  • Warner Bros. Discovery to harness creative capabilities and storytelling ability to strengthen Toshiba TV's association of consumer products with quality of craftsmanship
  • Mike Rich: "We have a proven track record of producing creative content for the biggest international brands that delivers meaningful engagement with audiences at a scale unmatched anywhere."

Warner Bros. Discovery (WBD) has extended its long-term partnership with Toshiba TV brand to launch a new short-form content series that tells the stories of creative and practical craftsmanship around its TV products.

Three unique films will be produced by WBD to tell viewers around the world the stories of Toshiba TV's creative brand heritages that will call on a deep understanding of artistic fields - from design to visual arts, sound and music. The stories look beyond the technology-only narratives that often are seen in the sector, taking a broader perspective that connects with people's passion for art and design. The series will air on WBD's linear channels in the U.S. and Brazil and will be amplified across the breadth of its social platforms globally. Stories include:

A Tune across Millennia - Lianjun Yu's Story with Toshiba TV

  • Highlighting Toshiba TV's dedication to ever more authentic sound by showing the magic of the ancient Chinese instrument Xun which carries a 7,000 year legacy

Art in Bold Strokes - Giuseppe Tino's Story with Toshiba TV

  • Showcasing how Toshiba TV's ground breaking color by telling the story of Italian chef Giuseppe Tino as he uses cooking to create visual art and award-winning meals

At the Heart of Design - Shuhei Aoyama's Story with Toshiba TV

  • Revealing how the simplicity of design and importance of shadow and light is used by architect Shuhei Aoyama and incorporated into Toshiba TV's products

Mike Rich, Head of International Marketing Solutions at Warner Bros. Discovery, said: "We have a proven track record of producing creative content for the biggest international brands that delivers meaningful engagement with audiences at a scale unmatched anywhere.

"We look forward to extending our longstanding partnership with Toshiba TV brand to highlight how its craftsmanship is unparalleled and are excited to bring unique stories from the world of music, food and design to our viewers."

Tatsuhiro Nishioka at Toshiba TV said: "We are delighted with the long-term partnership with Warner Bros. Discovery. Toshiba TV has provided many innovative TV products for over 70 years. We have a strong passion for new technology and quality to provide a better viewing experience. The picture and sound quality are implemented and tuned with developers' craftsmanship and innovative technologies.

"The three stories creatively illustrate the inner thoughts of a professional, all of which imply the passion and craftsmanship of Toshiba TVs from many aspects. We believe this long-term partnership will increase the global awareness of Toshiba TV by connecting with our target customers through great stories."

Disclaimer

Warner Bros Discovery Inc. published this content on 12 July 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 July 2022 15:03:09 UTC.


© Publicnow 2022
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Financials (USD)
Sales 2022 45 305 M - -
Net income 2022 -3 471 M - -
Net Debt 2022 47 573 M - -
P/E ratio 2022 -8,50x
Yield 2022 -
Capitalization 28 306 M 28 306 M -
EV / Sales 2022 1,67x
EV / Sales 2023 1,49x
Nbr of Employees 11 000
Free-Float 78,4%
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Mean consensus OUTPERFORM
Number of Analysts 24
Last Close Price 11,66 $
Average target price 24,89 $
Spread / Average Target 113%
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Managers and Directors
David M. Zaslav President & Chief Executive Officer
Gunnar Wiedenfels Chief Financial Officer
Samuel A. di Piazza Chairman
Robert R. Bennett Independent Director
Li Haslett Chen Independent Director
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