Way of Will Inc. announces they will be working with third-party agency, SellCord, to introduce over 50 product SKUs across multiple categories on Walmart Marketplace. Walmart Marketplace is an ecommerce platform that enables third-party merchants to sell their products on Walmart.com, which is separate from Walmart's own inventory of goods. The Walmart Marketplace online platform is growing at a rapid pace, with 2021 fiscal ecommerce sales growing by 79%, ranked second only to the leading online retailer, Amazon, in terms of ecommerce market share.1 In addition to selling on the retail giant's Walmart Marketplace platform, Way of Will announced it has been approved for Walmart Fulfillment Services, which is granted to only a small selection of sellers on their marketplace platform.

The program is similar to and in direct competition with Amazon's Fulfilled by Amazon services.