Western Digital : Content Creators Can Now Capture their Creativity and Stay i ...

According to a recent report*, it is estimated that more than 50 million people across the globe self-identified as having a career in the cultural and creative industries. With the everchanging definition of "creator" in a technology-driven world, this title now reaches beyond graphic designers and videographers to include content creators, UI/UX designers, artists and illustrators, entrepreneurs and freelancers, engineers, architects, grad students and more.

When crunching large amounts of data on their next passion project, access to fast and reliable storage solutions can greatly improve a creator's workflow, giving them peace of mind and allowing them to stay in the creative moment. With intense workload demands, today's creative professionals need technology that empowers their creativity without stress over losing their brilliant work, project bottlenecks or slow storage speeds.

Western Digital, a global leader in data infrastructure, has launched a new solution for the growing community of creators around the world: the WD Blue™ SN570 NVMe™ SSD. The new internal flash drive is a powerful solution for upgrading current PCs or optimizing a custom build.

"Complex workloads require high performance and reliability, and the right type of storage can help streamline workflows and increase productivity," said Eric Spanneut, vice president of Client and Enterprise SSDs for Western Digital's Flash Business unit. "Our new WD Blue SN570 NVMe SSD is built with creators in mind, providing fast speeds, data protection and endurance to support their creative vision."

To keep creators inspired, each new purchase of a WD Blue SN570 NVMe SSD comes with a one-month membership to Adobe Creative Cloud,** offering access to some of the world's best creative apps and services such as Adobe Photoshop, Illustrator, Lightroom, Premiere Pro and InDesign.

"Whether at home or on the go, people are creating in ways that demand more and more from their devices," said Marc Leibowitz, Vice President, Global Strategic Partnerships at Adobe. "By teaming up with Western Digital, we are able to equip creatives with the tools they need to do their best work, wherever and whenever inspiration strikes."

Spark Imagination with a Purpose-Built NVMe SSD Drive
The new WD Blue SN570 NVMe SSD is designed for endurance, packing high performance into a small-form factor to keep imaginations flowing -- all while maintaining low power consumption.

Key features of the new WD Blue SN570 NVMe SSD include:

• NVMe Technology: Create faster while consuming low amounts of power. With read speeds up to 3,500MB/s^† (500GB^‡‡ - 1TB^‡‡ models), systems can run up to 5X faster than Western Digital's best SATA SSDs.

• Built-In Support: Work with extra confidence and peace of mind as the downloadable Western Digital® SSD Dashboard helps monitor the drive's health, available space, temperature and more.

• Slim Design: Save on space with a single-sided M.2 2280 PCIe® Gen3 x4 NVMe SSD-- perfect for building the ideal creation engine, whether it's a desktop or laptop PC.

• Reliability: Help protect your content with features like end to end data path protection.

Pricing and Availability
The WD Blue SN570 NVMe SSD is now available for purchase from the Western Digital store and select retailers, e-tailers, resellers and system integrators, and comes with a 5-year limited warranty.*** Capacities range from 250GB^‡‡ up to 1TB^‡‡ and start at $49.99 MSRP (USD).

To learn more about Western Digital's WD Blue product portfolio, please click HERE or follow our WD social channels on Facebook, Instagram and Twitter.

About Western Digital
Western Digital creates environments for data to thrive. As a leader in data infrastructure, the company is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data. Western Digital data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

*"Cultural and creative industries in the face of COVID-19: an economic impact outlook " published by UNESCO is licensed under CC BY-SA 3.0.
**Individual subscription. Internet connection and Adobe ID required. Available in countries where Adobe Creative Cloud Individual Subscription is available. Offer limited to 1 per WD Blue SN570 NVMe SSD purchase; up to 5 per Adobe user account, subject to acceptance of applicable Terms of Use. Offer must be redeemed by October 31, 2023, while activation code supplies last. Western Digital reserves the right to change or discontinue this offer at any time without notice. See www.adobe.com/legal for applicable terms and Privacy Policy.
*** 5 years or Max Endurance (TBW) limit, whichever occurs first.
^† 1 MB/s = 1 million bytes per second. Based on internal testing; performance may vary depending upon host device, usage conditions, drive capacity, and other factors.
^‡‡1GB = 1 billion bytes and 1TB = 1 trillion bytes. Actual user capacity may be less depending on operating environment.

Western Digital, the Western Digital logo, G-Technology, SanDisk, WD and WD Blue are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the US and/or other countries. The NVMe mark is a registered trademark of NVM Express, Inc. PCIe is a registered trademark and/or service mark of PCI-SIG in the United States and/or other countries. All other marks are the property of their respective owners.

Product specifications subject to change without notice. Pictures shown may vary from actual products. Not all products may be available in all regions of the world.

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