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OFFON

WESTROCK COMPANY

(WRK)
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WestRock : Paperboard Fruit Carriers

11/22/2021 EST

"We tried a similar paper package about 10 years ago, but it just didn't hold up," says Sales Manager Spenser Greenfield. "But now with so many retailers and consumers trying to move away from single-use plastic packaging, we wanted to sit down with WestRock to figure out how to make it work, and WestRock had a lot of good ideas."

The WestRock auto-erect carriers are part of WestRock's EverGrow™ Fiber-Based Produce Packaging Collection. The formats used by Niagara include 1.5-, 2-, 3-, or 5-L sizes. They're made of 24-pt Coated Natural Kraft and are printed by WestRock in six colors. Niagara has used them for plums, pears, nectarines, peaches, and grapes. Growers order the paperboard carriers from Niagara, which then ships them out as knocked-down flat blanks in 200-count corrugated shippers. Operators in packing sheds open and fill each carrier and then put 10 carriers into a master corrugated shipper for distribution into retail channels.

For another look at an innovative application of paperboard packaging, go here

Greenfield acknowledges that until Niagara increases the number of these paperboard carriers it uses, they do cost a little more than the PET thermoforms they replace. But he expects the cost to be closer to parity once volumes increase. In the meantime, he says consumers like the new format. And Niagara likes the way that the high-impact graphics showcase the fruit in-store.

Disclaimer

WestRock Company published this content on 22 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 02 December 2021 17:10:08 UTC.


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Sales 2022 20 528 M - -
Net income 2022 1 282 M - -
Net Debt 2022 6 848 M - -
P/E ratio 2022 9,86x
Yield 2022 2,13%
Capitalization 12 341 M 12 341 M -
EV / Sales 2022 0,93x
EV / Sales 2023 0,87x
Nbr of Employees 49 900
Free-Float 98,8%
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Mean consensus OUTPERFORM
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Last Close Price 46,91 $
Average target price 55,85 $
Spread / Average Target 19,0%
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David B. Sewell President, Chief Executive Officer & Director
Alexander W. Pease Chief Financial Officer & Executive Vice President
John A. Luke Non-Executive Chairman
Amir Kazmi Chief Information Officer
Colleen F. Arnold Independent Director
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