Wheels Up announced the appointment of Vinayak Hegde as President. The move comes during a time of historic demand and revenue growth and on the heels of its public listing in July 2021. Since May 2021, Hegde has served as Chief Marketplace Officer, responsible for leveraging innovative and proprietary technology to both grow and expand its customer base beyond the traditional membership model. With its next-generation technology-driven platform, the Wheels Up Marketplace is expanding the addressable market and increasing the accessibility of private air travel from hundreds of thousands to millions of consumers. Hegde will continue to report directly to Wheels Up Chairman and CEO Kenny Dichter. Hegde has spent over two decades leading the technology, marketing, and product development sectors within world-class organizations, including Amazon and Airbnb. He has been recognized as one of the early innovators to combine data, product, engineering, marketing, and revenue management to help companies scale their consumer internet offerings, all of which perfectly position him to lead the team and harmonize all functions of the organization. In his expanded role, Vinayak will focus on developing and implementing a seamless and holistic approach to the customer, from sales to the management of Members' and customers' experience and loyalty. Vinayak will drive world-class execution through ownership of enterprise-wide KPI's across Sales, Revenue, Product, and Operations that measure performance and drive accountability. Additionally, he will also lead key strategic initiatives across the enterprise.