Bank of America has upgraded Whirlpool shares from 'underperform' to 'neutral', with a target price raised to $94 (cp: $90, +3%), following a 3% and 10% increase in EPS estimates for 2025-2026 for the appliance manufacturer.
The broker believes that the recent addition of home appliances to the Section 232 steel tariffs could be a tailwind for Whirlpool's North American segment.
BofA still sees a long-term risk related to debt, but believes that recent refinancing and a planned sale of Whirlpool of India in H2 2025 will strengthen its balance sheet for 2026.
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Whirlpool Corporation is a global kitchen and laundry company. The Companyâs segments include Major Domestic Appliances (MDA) North America; MDA Europe, MDA Latin America; MDA Asia, and Small Domestic Appliances (SDA) Global. The Company in the United States and Canada, market and distributes major home appliances and other consumer products under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop and Gladiator brand names to retailers, distributors, and builders, and directly to consumers. In Europe, the Company markets and distributes major domestic appliances under the Whirlpool, Indesit, Hotpoint, Bauknecht, Ignis, Maytag and Privileg brand names. In Latin America, the Company produces, market and distributes primarily Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag and Eslabon de Lujo brand names. In Asia, the Company market primarily under the Whirlpool, Elica, Maytag, KitchenAid, and Indesit brand names.
