Wincanton plc announced it has been awarded a new five-year contract with The White Company. The contract begins immediately and will see Wincanton provide multi-channel fulfilment services for The White Company, including international eCommerce order fulfilment, store replenishment for its footprint of over 60 stores in the UK and Ireland, and value-added services for around 1.6 million customers annually. Initially, Wincanton will manage The White Company's existing warehouse facility in Swan Valley, Northamptonshire.

Over the course of the next 18 months, Wincanton will oversee the migration of The White Company's central warehousing and distribution operations to its own eFulfilment facility at the WEB, in Rockingham. As part of this move, Wincanton will introduce further customer experience improvements, operational capabilities and support capacity for growth, implementing higher levels of automation to drive efficiency. The migration to the WEB is due to complete by late-Summer 2023 and, once transitioned, The White Company will utilise a significant proportion of the WEB's automated capacity.