NAKIKI
DGAP-News: windeln.de SE / Key word(s): Expansion
windeln.de SE: windeln.de launches WeChat Mini Program in China
2021-02-12 / 11:37
The issuer is solely responsible for the content of this announcement.
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Munich, February 12, 2021: windeln.de SE ("windeln.de", "Group" or "Company"; ISIN DE000WNDL201 and DE000WNDL128) has
launched its own WeChat mini program (accessible directly via WeChat) and the corresponding affiliate program, thereby
further expanded its offering to customers in China. WeChat mini program is a shopping platform by the popular
messenger app WeChat that is used by over 900 million people in China.
WeChat mini program has been growing tremendously in the past years. Since the mini program is directly linked to the
messenger app WeChat (app within app), users can easily share interesting products they find on WeChat mini program
with their friends and family. WeChat Mini Program also offers several attractive marketing tools like live chats with
customers or special promotion offers that can be shared with friends. This saves huge customer acquisition and
marketing expenses for companies offering their products on WeChat mini program, representing the enormous potential
this sales platform has.
This new sales channel is served through the existing efficient logistics network that windeln.de built over the years.
windeln.de primarily sells high quality German baby nutrition, drugstore items and toys via the WeChat mini program.
Since the launch in January 2021, the mini program was well accepted by windeln.de WeChat group users and is developing
very favorably so far.
Matthias Peuckert, CEO of windeln.de: "We are proud to see that the hard work of our teams in the past year is now
paying off. With the launch of the WeChat mini program, we were able to launch yet another sales channel in China. This
will help us to diversify our Business in China further, make it stronger and build our success on several pillars in
this very attractive but everchanging market."
Corporate Communications
Judith Buchholz
email: investor.relations@windeln.de
About windeln.de
windeln.de is one of the leading online retailers for baby, toddler and children's products in Europe. The Group also
operates a successful e-commerce business with products for babies and toddlers for customers in China. The broad
product portfolio includes everything from diapers, baby food, children's furniture, toys, clothes and strollers to
child car seats. windeln.de was founded in October 2010. The Company has been listed in the Prime Standard of the
Frankfurt Stock Exchange since May 6, 2015. For more information, go to https://corporate.windeln.de/.
Our shops: www.windeln.de, www.windeln.ch, www.bebitus.es, www.bebitus.pt, www.bebitus.fr, www.windeln.com.cn, https://
windelnde.tmall.hk/, windeln.jd.hk
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2021-02-12 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
Archive at www.dgap.de
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Language: English
Company: windeln.de SE
Stefan-George-Ring 23
81929 Munich
Germany
Phone: 49 89 4161 7152 65
Fax: 089 / 416 17 15-11
E-mail: investor.relations@windeln.de
Internet: www.windeln.de
ISIN: DE000WNDL201
WKN: WNDL20
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf,
Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange
EQS News ID: 1167959
End of News DGAP News Service
=------------ 1167959 2021-02-12
(END) Dow Jones Newswires
February 12, 2021 05:39 ET (10:39 GMT)
