Press Release : WISeKey SA announces the launch of TrustECoin token to drive secure trade of luxury collectibles and artwork on WISe.ART marketplace in cooperation with CasperLabs and Ocean Protocol

 
   WISeKey SA announces the launch of TrustECoin token to drive secure 
trade of luxury collectibles and artwork on WISe.ART marketplace in 
cooperation with CasperLabs and Ocean Protocol 
 
   Geneva, Switzerland -- May 11, 2021 - WISeKey International Holding Ltd 
(NASDAQ: WKEY; SIX: WIHN), a leading cybersecurity, IoT, and AI platform 
company, today announced the completion of its technology stack for 
making WISe.ART available as a platform to build white-label 
marketplaces for different luxury collectibles and artwork. Part of this 
technology stack is the storage of the digital twins created as NFTs on 
the CasperLabs chain and using Ocean Protocol's marketplace technology 
to enable the trading of these NFTs. 
 
   To ensure KYC that still allows anonymity and the necessary exclusivity, 
all marketplaces created under the WISe.ART platform will allow the 
trading of NFTs with TrustECoin token which will be launched in May by 
WISeKey. 
 
   WISeKey's offering will allow brands, artists, fans, curators, owners, 
potential customers and liquidity providers investing in digital assets, 
to interact and grow on a secure, digital and scalable platform, 
thoroughly trace provenance, diminish counterfeiting on the digital 
sphere and integrate physical chip technology into real objects. Hence, 
WISeKey provides highly secure integration of the physical objects and 
their digital twins coined in NFTs. 
 
   WISeKey is following a multichain strategy for its WISe.ART platform 
through a partnership with CasperLabs and Ocean Protocol. CasperLabs' 
incredible expertise on the crypto market and Ocean Protocol's 
outstanding solution for Initial Data Market Offerings make them ideal 
partners to reinforce WISeKey's unique position and for launching of its 
TrustECoin token. 
 
   For more than two decades, WISeKey has been a pioneer in the area of 
security and object authentication technology. WISeKey's NFT platform 
for creating, marketing and selling NFTs as digital twins for high-end 
luxury collectibles and artwork, links the NFTs to actual physical art 
or collectibles, attaches digital rights and creates true value for 
collectors, artists, brands, etc. in the luxury collectibles and art 
market. 
 
   The marketplace created will work with WISeKey's own token which has all 
necessary functions for preventing fraud, managing digital rights and 
KYC for anti-money laundering while securing the privacy of any 
collector or owner. 
 
   About WISeKey 
 
   WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global 
cybersecurity company currently deploying large scale digital identity 
ecosystems for people and objects using Blockchain, AI and IoT 
respecting the Human as the Fulcrum of the Internet. WISeKey 
microprocessors secure the pervasive computing shaping today's Internet 
of Everything. WISeKey IoT has an install base of over 1.5 billion 
microchips in virtually all IoT sectors (connected cars, smart cities, 
drones, agricultural sensors, anti-counterfeiting, smart lighting, 
servers, computers, mobile phones, crypto tokens etc.).  WISeKey is 
uniquely positioned to be at the edge of IoT as our semiconductors 
produce a huge amount of Big Data that, when analyzed with Artificial 
Intelligence (AI), can help industrial applications to predict the 
failure of their equipment before it happens. 
 
   Our technology is Trusted by the OISTE/WISeKey's Swiss based 
cryptographic Root of Trust ("RoT") provides secure authentication and 
identification, in both physical and virtual environments, for the 
Internet of Things, Blockchain and Artificial Intelligence. The WISeKey 
RoT serves as a common trust anchor to ensure the integrity of online 
transactions among objects and between objects and people. For more 
information, visit 
https://www.globenewswire.com/Tracker?data=f0VlFHe7ZXRHibERSEOtEmXEDIiYMsd432gjW5XjvCY6oHeqUFPIehF2oF9wbSBoYPODmcWN-dGlp6JhtIk5VrfzFunlCARNwGEICQBvVPXm4l3g8q2ev_boBSPJfs628IXmZLbhQ7q4AgziMd0g5pfeXtlpsN59r71o0nEy22VXLrPOAgA3qLVMiT67iJKR40thVMbsWJmT8wTZqrAn8Laq0Lq6SM5LbpQi3p59VH_SCdVMtof6rtlKZbiqfERVsI-uLSWQm_5ZyUsvuyYEo1YsHL1RBGuEijfWImaQOMCFdXWo3lsyqVtHdZwdFea1GIvAMNyFbfgJGw4VGWP3tOt0-qY1Klgqgd_cYl1OvceL4fbiJQIQWE2HETMKKKz62Uf4d1yrqW1zdwN52mhcPbGYi8M2rC-OzI-l18y2N0w= 
www.wisekey.com. 
 
   Press and investor contacts: 
 
 
 
 
WISeKey International Holding              WISeKey Investor Relations (US) 
 Ltd                                        Contact: Lena Cati 
 Company Contact: Carlos Moreira            The Equity Group Inc. 
 Chairman & CEO                             Tel: [phone] 
 Tel: [phone]                       mailto:[e-mail] [e-mail] 
 mailto:[e-mail] [e-mail] 
-----------------------------------------  --------------------------------------------- 
 
   Disclaimer: 
 
   This communication expressly or implicitly contains certain 
forward-looking statements concerning WISeKey International Holding Ltd 
and its business. Such statements involve certain known and unknown 
risks, uncertainties and other factors, which could cause the actual 
results, financial condition, performance or achievements of WISeKey 
International Holding Ltd to be materially different from any future 
results, performance or achievements expressed or implied by such 
forward-looking statements. WISeKey International Holding Ltd is 
providing this communication as of this date and does not undertake to 
update any forward-looking statements contained herein as a result of 
new information, future events or otherwise. 
 
   This press release does not constitute an offer to sell, or a 
solicitation of an offer to buy, any securities, and it does not 
constitute an offering prospectus within the meaning of article 652a or 
article 1156 of the Swiss Code of Obligations or a listing prospectus 
within the meaning of the listing rules of the SIX Swiss Exchange. 
Investors must rely on their own evaluation of WISeKey and its 
securities, including the merits and risks involved. Nothing contained 
herein is, or shall be relied on as, a promise or representation as to 
the future performance of WISeKey. 
 
 
 
 

(END) Dow Jones Newswires

May 11, 2021 14:46 ET (18:46 GMT)