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Press Release: WISeKey and Jacob & Co join forces to NFT a Masterpiece - the Astronomia Sky -- the epitome of 21st century haute horlogerie

04/16/2021 | 12:01pm EDT
   WISeKey and Jacob & Co join forces to NFT a Masterpiece -- Astronomia 
Sky -- the epitome of 21st century haute horlogerie 
   Both companies successfully conducted last week world premieres to 
auction both physical and virtual NFTs with an unpreceded attention to 
their combined leadership 
   GENEVA -- April 16, 2021: WISeKey International Holding Ltd. ("WISeKey") 
(SIX: WIHN, NASDAQ: WKEY), a leading global cybersecurity, AI, 
Blockchain and IoT company, today announced that it has joined forces 
with Jacob & Co to NFT the Astronomia Sky, the epitome of 21st century 
haute horlogerie and a globally recognized symbol of Jacob & Co 
watchmaking expertise. 
   This cooperation comes after the successful launch of two world 
premieres last week on which WISeKey auctioned the NFT of the first 
digital twin of a physical watch , the Hublot Bigger Bang All Black 
Tourbillon Chronograph Special Piece by Jean-Claude Biver, and 
simultaneously the Jacob & Co NFT a 3-D animation produced by the brand 
and inspired by its Epic SF24 travel watch with two added features to 
make it a bespoke digital creation, a tourbillon and a split-flap system 
displaying the names of 10 cryptocurrencies. 
   The watch was bought by Hugo Pingray and Amaury Mamou-Mani as a 30(th) 
birthday gift to Pierre Vannineuse, their co-founding partner at the 
Alpha Blue Ocean Group. The unique watch is engraved with the three 
partner's initials, "PHA", and Alpha Blue Ocean's logo. The engraving 
will be reflected on the NFT of this masterpiece using WISeKey's 
technology that promises to revolutionize the watch industry. 
   The Astronomia Sky introduces new complications of celestial inspiration 
to Astronomia: a sidereal display, vertical month display, zodiac signs, 
day and night indication, as well as a celestial panorama, orbital 
second indication and a Jacob-Cut(R) diamond Moon have all been added to 
fully transform the iconic Astronomia. Full of unparalleled watchmaking 
solutions and adorned with exceptional finishing techniques, the 
Astronomia Sky is a poetic and singular entity in ultra-high-end 
   WISeKey uses a unique method to secure the authenticity and provenance 
of watches through cutting-edge authentication microprocessors combined 
with identity blockchain technology, which together with on-the-ground 
measures ensures the authenticity of the watch and generates its 
correspondent digital twin.  A WISeKey NFT is a unit of data on the 
blockchain, where each NFT represents a unique digital item, such as an 
artwork, audio, video, an item in video games or other forms of creative 
work. While digital files themselves are infinitely reproducible, NFTs 
representing them are traced on their underlying blockchains and provide 
buyers with proof of ownership.  Blockchains such as Ethereum, Bitcoin 
Cash and Flow, each have their own token standards to define their use 
of NFTs. 
   WISeKey, the first company in the world to use dual factor 
authentication combined with blockchain technology to secure luxury 
watches, currently protects over 2.5 million luxury watches. Since 2010, 
WISeKey has collaborated with manufactures of luxury watches deploying 
this unique technology to integrate semiconductors tags powered with its 
VaultIC154 NFC secure element. WISeKey's technology creates Watch Birth 
Certificates, digital identities which are analogous to birth 
certificates and can be converted into NFTs.  The Watch Birth 
Certificate is signed, or "certified" by a trusted authority and 
contains basic information such as date & time of manufacture (birth), 
company (parents), and type of product.  This digital identity, used 
throughout the watch lifetime, allows the watch to become a "Trusted 
Object" of the Internet, prove its identity and provide verifiable data. 
   The Watch Birth Certificate is based on a cryptographic public--private 
key pair that is unique to each IoT device.  The public key for this key 
pair is part of the certificate and can be freely distributed, while the 
private key is used whenever the IoT device needs to verify its identity 
or to sign data to ensure cryptographic integrity. It is the private key 
that represents the essence of the identity of the IoT device. 
   Carlos Moreira, Founder and CEO of WISeKey said, "We are delighted to 
join forces between WISeKey and Jacob & Co. This combination of a 
powerful NFT technology offering with Jacob & Co watchmaking expertise 
in conducting Trusted NFTs auctions is a great model on how WISeKey's 
unique Digital Identification NFT platform technology delivers the most 
secure and scalable blockchain backend for creating real digital twins 
for valuable objects. This unique approach will make it possible to mint 
provenance and a digital version into an NFT that contains smart 
contracts on how the digital twin may be used, removing any uncertainty 
of what an NFT actually means to a collector by delivering authenticated 
digital twins to the watch luxury market." 
   Benjamin Arabov, CEO of Jacob & Co said, "For this new NFT Jacob & Co 
will be using WISeKey's technology to authenticate the provenance of the 
physical watch including creating NFTs for each of the layers 
constituting this unprecedented concept and its entirely mechanical 
construction. The Astronomia has gone beyond impressive horological 
achievements and has been regarded as an outstanding multidisciplinary 
engineering achievement." 
   "We are very proud to be part of this project. It is a true revolution 
that takes the best of different industries and that is fully in line 
with the logic of Alpha Blue Ocean, namely, #BetterFuture.  What Jacob & 
Co and WISeKey have just accomplished is a true technological 
achievement and it is an honor to be with them on this initiative," said 
Pierre Vannineuse, CEO & Founder Alpha Blue Ocean. 
   This technology has received a patent in the USA 
   About WISeKey 
   WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global 
cybersecurity company currently deploying large scale digital identity 
ecosystems for people and objects using Blockchain, AI and IoT 
respecting the Human as the Fulcrum of the Internet. WISeKey 
microprocessors secure the pervasive computing shaping today's Internet 
of Everything. WISeKey IoT has an install base of over 1.5 billion 
microchips in virtually all IoT sectors (connected cars, smart cities, 
drones, agricultural sensors, anti-counterfeiting, smart lighting, 
servers, computers, mobile phones, crypto tokens etc.).  WISeKey is 
uniquely positioned to be at the edge of IoT as our semiconductors 
produce a huge amount of Big Data that, when analyzed with Artificial 
Intelligence (AI), can help industrial applications to predict the 
failure of their equipment before it happens. 
   Our technology is Trusted by the OISTE/WISeKey's Swiss based 
cryptographic Root of Trust ("RoT") provides secure authentication and 
identification, in both physical and virtual environments, for the 
Internet of Things, Blockchain and Artificial Intelligence. The WISeKey 
RoT serves as a common trust anchor to ensure the integrity of online 
transactions among objects and between objects and people. For more 
information, visit www.wisekey.com. 
   Press and investor contacts: 
   WISeKey International Holding Ltd 
   Company Contact:  Carlos Moreira 
   Chairman & CEO 
   Tel: +41 22 594 3000 
   WISeKey Investor Relations (US) 
   Contact:  Lena Cati 
   The Equity Group Inc. 
   Tel: +1 212 836-9611 
   This communication expressly or implicitly contains certain 
forward-looking statements concerning WISeKey International Holding Ltd 
and its business. Such statements involve certain known and unknown 
risks, uncertainties, and other factors, which could cause the actual 
results, financial condition, performance, or achievements of WISeKey 
International Holding Ltd to be materially different from any future 
results, performance or achievements expressed or implied by such 
forward-looking statements. WISeKey International Holding Ltd is 
providing this communication as of this date and does not undertake to 
update any forward-looking statements contained herein as a result of 
new information, future events or otherwise. 
   This press release does not constitute an offer to sell, or a 
solicitation of an offer to buy, any securities, and it does not 
constitute an offering prospectus within the meaning of article 652a or 
article 1156 of the Swiss Code of Obligations or a listing prospectus 
within the meaning of the listing rules of the SIX Swiss Exchange. 
Investors must rely on their own evaluation of WISeKey and its 
securities, including the merits and risks involved. Nothing contained 
herein is, or shall be relied on as, a promise or representation as to 

(MORE TO FOLLOW) Dow Jones Newswires

April 16, 2021 12:00 ET (16:00 GMT)

Stocks mentioned in the article
ChangeLast1st jan.
BITCOIN - EURO -1.79% 41564.61 Real-time Quote.79.37%
BITCOIN - UNITED STATES DOLLAR -1.77% 50134 Real-time Quote.76.88%
DJ INDUSTRIAL 1.27% 34027.39 Delayed Quote.11.97%
ETHEREUM (ETH/EUR) -4.34% 3167.28 Real-time Quote.451.37%
ETHEREUM - BITCOIN -2.61% 0.07617 Real-time Quote.207.02%
ETHEREUM - UNITED STATES DOLLAR -4.32% 3818.97 Real-time Quote.443.14%
MANI, INC. -2.44% 2401 End-of-day quote.-14.49%
NASDAQ COMP. 0.63% 13113.878502 Delayed Quote.1.11%
WISEKEY INTERNATIONAL HOLDING AG 5.73% 1.385 Delayed Quote.13.06%
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More news
Sales 2021 20,9 M 23,1 M 23,1 M
Net income 2021 - - -
Net Debt 2021 - - -
P/E ratio 2021 -
Yield 2021 -
Capitalization 107 M 118 M 118 M
Capi. / Sales 2021 5,10x
EV / Sales 2022
Nbr of Employees 81
Free-Float 4,09%
Duration : Period :
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Number of Analysts 1
Average target price
Last Close Price 1,39 
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Managers and Directors
Joao Carlos Creus Moreira Chairman & Chief Executive Officer
Peter Ward Chief Financial Officer & Executive Director
Hans-Christian Boos Director & Chief Technology Officer
Patrick Williamson Chief Operating Officer
Philippe Doubre Independent Non-Executive Director
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