Wix.com Ltd. announced a conversational AI chat that meets users at the moment they join Wix to get their business online. The human-like conversation actively collects information about the users' business through dynamic questions and tailored follow-up questions specific to their business intent. Subsequently, it offers tailored components essential for the specific business.

Users participate in an in-depth dialogue, where they receive follow-up questions according to their answers. The AI-driven experience then formulates recommendations for the essential components required to construct their online business profile, encompassing website templates, commerce and other types of applications, images, tone preferences, text, and more. The level of detail users provide in their responses directly influences the degree of personalization in the final results.

For example, the AI chat will ask a user about their target audience and create some sample blog posts for them. The AI conversation continues until all necessary information is collected. Alongside the conversation, a business profile is built that categorizes and organizes all of the applications.

Once the conversation concludes, new users are guided to a dashboard that is personalised specifically for their business, where they manage all of the components. Within the dashboard, they can further personalize and adjust tools and design as needed before publishing their site.