Gr4vy announced a multi-year partnership with Woolworths Group. Gr4vy's payment orchestration platform (POP) technology will power Woolworths Group's Wpay payment platform to accelerate the company's product development and innovation agenda. This partnership will make it easy for Wpay to deploy and manage payment complexities and offer advanced payment optionality to Woolworths brands and other Wpay merchants in Australia.

Gr4vy's team collaborated with Wpay to carefully identify and deliver specific Gr4vy product and payment orchestration infrastructure capabilities to implement and enhance the already comprehensive payment platform and product offerings. As a result, merchants onboarded through the Wpay platform can now offer even more exceptional payment optionality, streamline and manage transactions both on the front and back end of the checkout experience and effectively drive better customer payment experiences. Gr4vy's no-code payment orchestration layer seamlessly enables merchants to deploy, manage, customize and optimize the right payment method for the specific user.

The company offers merchants dedicated instances of Gr4vy in the Cloud, preventing shared infrastructure or server loads. Merchants can get multiple dedicated instances of Gr4vy to reduce points of failure. Gr4vy also includes everything merchants need for payment infrastructure, including connectors to leading payment service providers, front and backend payment orchestration, no-code admin tools, and a dashboard to control and manage everything within their payments stack.

Gr4vy can spin up these individualized cloud Instances from the most simple to the most complex requirements. Merchants can deploy across the globe and even on the Edge to ensure their customers always have the payment solutions and options they need worldwide.