Log in
Log in
Or log in with
GoogleGoogle
Twitter Twitter
Facebook Facebook
Apple Apple     
Sign up
Or log in with
GoogleGoogle
Twitter Twitter
Facebook Facebook
Apple Apple     
  1. Homepage
  2. Equities
  3. United Kingdom
  4. London Stock Exchange
  5. WPP 2012 Ltd
  6. News
  7. Summary
       JE00B3DMTY01

WPP 2012 LTD

End-of-day quote London Stock Exchange
- GBX    0.00%
03:20aUK's FTSE 100 kicks off week on caution; WPP shines on AI partnership
RE
05/29WPP Partners With NVIDIA to Build Generative AI-Enabled Content Engine for Digital Advertising
BU
05/29European Midday Briefing: Post Debt-Ceiling Relief Lifts Stocks
DJ
SummaryNewsRatingsCalendarCompanyFunds 
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector news

WPP PLC : The Brand Union and Digit reveal new agency construct

06/28/2012 | 09:08am EDT
28 June, 2012
LONDON - Digit has joined The Brand Union, creating a new partnership model and a unique client offer that unites world-class capabilities seamlessly from brand strategy and design through technology, interaction, implementation, and measurement. The partnership adds immediate value to the way both agencies engage with current and future clients.

Reflecting the increasingly diverse ways in which consumers want to build dialogues with brands and organisations, this move brings together the global network and established strategic branding credentials of The Brand Union, with Digit's world-class capabilities in interaction design and technology.

The unified approach, in which different disciplines work in tandem against a shared ambition, means that The Brand Union and Digit can leverage relevant expertise to create contemporary, multi-platform brand experiences from strategy through execution into measurement and ongoing development. The shared global client base includes Reckitt Benckiser, The Absolut Company, Vodafone, Microsoft, TNS, and the newly extended Team WPP relationship with Bank of America Merrill Lynch.

The partnership offers best-in-class brand and interaction design, leading edge awareness of current and future technologies and the ability to bring these disciplines together in new ways for new audiences.

Toby Southgate, CEO, UK & Ireland of The Brand Union comments, "Up to now, none of the global brand consultancies has established true cross-channel capabilities, in depth and with integrity. No digital agency has built global scale without evolving into a communications business. Together, Digit and The Brand Union can offer our clients a unique perspective on the challenges faced by brands today and, more importantly, tomorrow."

Laura Simon, Managing Director, Digit comments, "The opportunity to link brands more closely with everyday consumer interaction was too good to miss. The combination of talented people and contrasting yet complementary skillsets, means the thinking and the output for the client has relevance from the outset. The two agencies share the same ambition. These synergies make us a perfect fit."

About The Brand Union
The Brand Union (www.thebrandunion.com), part of the WPP Group, is a global brand agency with over 500 people in 21 offices in 16 countries. As the leaders' choice for brand-related insight, advice and activation, The Brand Union delivers knowledge, inspiration and expertise from across the globe to build brands that thrive in the real world, using a balance of brand strategy, creativity and execution.

Clients get in touch with The Brand Union for all kinds of reasons; when their organisation needs to find new opportunities to grow; to find better pathways to brand engagement; when a new vision or project needs definition; to develop new brand experiences; when packaging needs a redesign; for strategic thinking; for creativity and for innovation.

About Digit
www.digitlondon.com
Digit is a design company with technology at its core.

Our work is dictated by our belief that the brand identity cannot be separated from the experience of the brand. We therefore work in partnership with clients to look at the entire experience, and to see how we can help make the biggest transformation through the intelligent use of design and technology.

Digit has been at the forefront of innovation for fifteen years, and our skills in technology, strategy, design and R&D feed into everything we do.

digit_pressrelease_union_jun12.pdf


distributed by

ę Publicnow 2012
All news about WPP 2012 LTD
03:20aUK's FTSE 100 kicks off week on caution; WPP shines on AI partners..
RE
05/29WPP Partners With NVIDIA to Build Generative AI-Enabled Content Engine for Digital Adve..
BU
05/29European Midday Briefing: Post Debt-Ceiling Relief Lifts Stocks
DJ
05/29AI means everyone can now be a programmer, Nvidia chief says
RE
05/29WPP Teams Up With Nvidia to Develop AI-powered Digital Advertising Content Engine
MT
05/29WPP, Nvidia Team Up to Build AI-Enabled Content Engine
DJ
05/19Top ad group says Twitter no longer 'high risk' after new chief appointed- FT
RE
05/17Analysis-Elon Musk's embrace of advertising at Tesla grabs marketers' attention
RE
05/17Wpp : Result of 2023 AGM
PU
05/17Transcript : WPP plc - Shareholder/Analyst Call
CI
More news
Analyst Recommendations on WPP 2012 LTD
More recommendations
Managers and Directors
Mark Julian Read Chief Operating Officer
Rosemary Joanne Wilson Chief Financial Officer & Director
Roberto Quarta Chairman
Stephan Pretorius Chief Technology Officer
Andrew Grant Balfour Scott Chief Operating Officer
Sector and Competitors
1st jan.Capi. (M$)
WPP 2012 LTD11 525
-40% off: Our subscriptions help you unlock hidden opportunities!
Subscribe
fermer