THE UKRAINIAN government has announced a fresh partnership with UK ad giant WPP to attract investment into Ukraine and help rebuild its economy.

WPP agencies from Ukraine, Poland and Czech Republic will work with the Ukrainian minister of culture Oleksandr Tkachenko on 'Advantage Ukraine' to demonstrate that Ukraine is open for business.

The initiative will target business leaders within the region and across the world to encourage inward investment to support Ukraine's economic recovery, WPP CEO Mark Read said at the Cannes Lions International Festival of Creativity.

"We are very proud to be able to support Ukraine directly through this campaign. Creativity has the power not only to solve commercial problems but to address some of the biggest issues we face," Read added.

Commenting on the partnership, Tkachenko said: "We want the world to know that Ukraine is still open for business and has the potential to be a key cultural and digital technology European hub."

(c) 2022 City A.M., source Newspaper