WPP plc announced that it has acquired Satalia. Satalia, which employs more than 80 people across multiple markets in Europe, will join Wunderman Thompson Commerce and strengthen the global ecommerce consultancy’s technology proposition. It will also act as a hub of AI expertise for all WPP agencies. In addition to his role as CEO of Satalia, Daniel will become Chief AI Officer of WPP, working closely with WPP’s Chief Technology Officer and WPP agencies to promote AI capabilities across the company and help shape WPP's AI strategy, including R&D, AI ethics, partnerships, talent and products.