WSFS Financial Corporation announced Brian J. Taylor, CTFA as its Senior Vice President, Wealth Director in Princeton, N.J., reporting to Jennifer Dempsey Fox, CFP®, President of Bryn Mawr Trust Wealth Management. Taylor will lead the Princeton team and be responsible for new business, community visibility, and brand development in the market. Taylor has spent his entire career managing and building relationships with high net worth and ultra-high net worth individuals and families.

He was most recently Senior Vice President, Wealth Advisor at Wells Fargo Private Bank.