Xero : 24/03/2021 - Adams Brown selects Xero and Figured to help US farmers achieve financial goals

MEDIA RELEASE

Adams Brown selects Xero and Figured to help US farmers achieve financial goals

Xero and Figured help farming clients get a complete picture of business operations

Denver - March 24, 2021 -Xero, the global small business platform, today announced thatAdamsBrown, one of the top 200 largest CPA firms in the United States1, has selected Xero as its preferred cloud accounting platform when working with farmers and ranchers.

By joining forces with Xero, Adams Brown clients will have access to the Xero platform so they can better manage and track their farm's finances. Xero's partnerFigured, a cloud-based farm financial management system, provides farmers and their advisors with real-time production tracking, budgeting and reporting information, offering a solution to help farmers stay on top of profitability and effectively plan for the future.

"For years, farmers have looked for ways to integrate their farm management and accounting functions, and now they can," saidBill Glazner, CPA, CITP, agriculture industry leader, partner at Adams Brown. "By aligning with Xero and Figured, our clients will have more useful data to assist with decision making. Coupled with our significant depth in the agriculture industry, we are able to help farmers run more modern, technology-driven businesses."

Xero works with Figured to bring an accounting solution to the agriculture sector. By combining financial data from Xero with production and forecasting data from Figured, Adams Brown can empower clients to know where their farming business stands and make informed decisions to help determine their farm's future.

"Figured believes that farmers are most successful when working with a strong financial advisor to achieve their business goals," said Ryan Betka, Figured Senior Vice President - USA. "We are excited to be partnering with industry leader Adams Brown as they launch their new advisory offering powered by Figured and Xero. Farmers are facing as volatile and challenging times as ever. Having the best advisors and technology will help enable them to make profitable decisions with confidence and be a game-changer for the US."

Xero and Figured can also help model the financial impacts of decisions, such as machinery or land purchases, as well as long-term planning for livestock, dairy and crop production. Furthermore, farmers can automate time-consuming accounting and back-office work, view cash flow and profitability and develop a plan to guide their operations for upcoming production cycles. Data from Xero and Figured can enable Adams Brown to li� the value of service for their clients so they can spend

1Inside Public Accounting Top 200 Firms,http://insidepublicaccounting.com/top-firms/ipa-400/

more time advising on ways to achieve farming goals and how to improve their farm's overall financial performance.

"Xero and Adams Brown are committed to providing farmers rich insights and data to help them achieve their financial goals," said Tanner Hoffman, General Manager, Industry Verticals, Xero. "The simplicity of Xero paired with Figured, matched with best-in-class accounting service from partners like Adams Brown, means farmers can efficiently get the insights they need and focus their time and energy on the business of farming."

ENDS

Media Contact

Xero Americas Lauren [e-mail]

About Xero

Xero is a cloud-based accounting so�ware platform for small businesses with 2.45 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data any time, anywhere and on any device. Xero offers an ecosystem of over 800 third-party apps and 200 plus connections to banks and other financial partners. In 2020 and 2021, Xero was included in the Bloomberg Gender-Equality Index and in 2020, Xero was recognised byIDC MarketScape as a leader in its worldwide SaaS and cloud-enabled small business finance and accounting applications vendor assessment.

About Adams Brown

Adams Brown, Strategic Allies and CPAs, provides a wide range of traditional and specialized CPA and consulting services to clients throughout the nation, with specialized teams focusing on agriculture organizations, construction companies, manufacturers, healthcare professionals, governmental and not-for-profit organizations, and small family-held businesses. Founded in 1945, today the firm maintains numerous office locations throughout the central United States. For more information about Adams Brown, please visitwww.adamsbrowncpa.com.

About Figured

Figured is a leading farm financial management so�ware helping over 20K farmers across the United States, New Zealand, Australia, the United Kingdom, and Ireland better manage their profitability. Figured is founded on the idea of the "Farming Team", in which farmers work collaboratively with their financial advisors and lenders, leveraging cloud technology to share live financial information about the farm, and enabling each expert to provide their input and guidance on major farm decisions.