Xinjiang La Chapelle Fashion : ANNOUNCEMENT OF CERTAIN UNAUDITED KEY PERFORMANCE INDICATORS SELECTED BY THE COMPANY IN RELATION TO THE APPAREL INDUSTRY FOR THE FIRST QUARTER ENDED 31 MARCH 2020

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

新 疆 拉 夏 貝 爾 服 飾 股 份 有 限 公 司

Xinjiang La Chapelle Fashion Co., Ltd.

(formerly known as "Shanghai La Chapelle Fashion Co., Ltd. （上海拉夏貝爾服飾股份有限公司）")

(a joint stock company incorporated in the People's Republic of China with limited liability)

(Stock code: 06116)

ANNOUNCEMENT OF CERTAIN UNAUDITED KEY PERFORMANCE

INDICATORS SELECTED BY THE COMPANY

IN RELATION TO THE APPAREL INDUSTRY

FOR THE FIRST QUARTER ENDED 31 MARCH 2020

This announcement is made by Xinjiang La Chapelle Fashion Co., Ltd. (the "Company") pursuant to Rule 13.09 and Rule 13.10B of the Rules Governing the Listing of Securities on the Stock Exchange of Hong Kong Limited and the Inside Information Provisions under Part XIVA of the Securities and Futures Ordinance (Chapter 571, Law of Hong Kong).

The board of directors and all directors of the Company declare that there are no false statements, misrepresentations or material omissions, and are jointly and severally responsible for the truthfulness, accuracy and completeness of the contents of this announcement.

The following disclosure in relation to the key performance indicators of the Company for the three months ended 31 March 2021 (the "Reporting Period") was prepared in accordance with the Guideline on Industry Information Disclosure for Listed Companies No.11 - Apparel published by the Shanghai Stock Exchange.

1

1. PROFITABILITY BY MAJOR BRANDS

				Revenue	Cost of sales
				increase or	increase or
				decrease	decrease	Gross profit
			Gross profit	compared	compared	margin increase
		Cost of	margin	to the	to the	or decrease
	Revenue	sales for	for the	corresponding	corresponding	compared to the
	for the	the Reporting	Reporting	period last	period last	corresponding
Brand	Reporting	Period	Period	year	year	period last year
	(RMB'000)	(RMB'000)	(%)	(%)	(%)
La Chapelle	56,458	19,494	65.47	-66.42	-74.45	increase by 10.85
						percent points
Puella	21,567	10,924	49.35	-84.16	-83.06	decrease by 3.3
						percent points
7 Modifier	17,055	9,356	45.14	-85.70	-84.50	decrease by 4.22
						percent points
La Babité	18,661	11,799	36.77	-82.67	-78.63	decrease by 11.95
						percent points
Candie's	16,751	7,785	53.53	-78.71	-78.98	increase by 0.59
						percent point
Men's wear brands	8,629	3,488	59.58	-69.73	-76.94	increase by 12.64
						percent points
8éM	1,979	1,060	46.44	-89.83	-89.40	decrease by 2.2
						percent points
Other brands	1,259	1,929	-53.22	-91.83	-91.71	decrease by 2.26
						percent points
Others	15,416	1	99.99	303.67	-99.74	increase by 10.18
						percent points

Notes:

1. Menswear brands comprise JACK WALK, Pote and MARC ECKŌ brands.
2. "Others" mainly refers to the revenue from the Company's leasing business and other services.

2

2. PROFITABILITY BY DISTRIBUTION CHANNEL

				Revenue	Cost of sales
				increase or	increase or
				decrease	decrease	Gross profit
				compared	compared	margin increase
		Cost of	Gross Profit	to the	to the	or decrease
	Revenue for	sales for the	Margin for	corresponding	corresponding	compared to the
	the Reporting	Reporting	the Reporting	period last	period last	corresponding
Distribution Channel	Period	Period	Period	year	year	period last year
	(RMB'000)	(%)	(%)	(%)	(%)
Concessionaire counters	41,974	11,769	71.96	-86.92	-90.75	increase by 11.58
						percent points
Standalone retail outlets	39,247	13,358	65.96	-88.26	-91.46	increase by 12.78
						percent points
Online platform	6,010	1,883	68.67	-96.64	-98.37	increase by 33.04
						percent points
Franchise/Associate	11,197	6,557	41.44	-90.10	-90.64	increase by 3.37
						percent points
Wholesale	13,746	32,268	-134.74	103.83	75.26	increase by 38.27
						percent points
Licensing	30,685	-	100.00	-	-	-
Others	14,916	1	99.99	290.57	-99.74	increase by 10.18
						percent points

Note: Due to the significant decrease in the number of the operating retail outlets and the decrease in the quantity of the goods purchased during the Reporting Period, the sales revenue of both online and offline channels decreased significantly compared to the corresponding period last year; the Company adopted brand licensing as a new business, and there was no such business during the corresponding period last year; in order to accelerate the return of cash to the Company, the Company intensified its efforts to clear inventory through other channels.

3

3. PROFITABILITY OF OFFLINE STORES

				Revenue	Cost of sales
				increase or	increase or
				decrease	decrease	Gross profit
				compared	compared	margin increase
		Cost of	Gross Profit	to the	to the	or decrease
	Revenue for	sales for the	Margin for	corresponding	corresponding	compared to the
	the Reporting	Reporting	the Reporting	period last	period last	corresponding
Types of retail stores	Period	Period	Period	year	year	period last year
	(RMB'000)	(%)	(%)	(%)	(%)
Direct selling	81,221	25,127	69.06	-87.60	-91.14	increase by 12.36
						percent points
Franchise/Associate	11,197	6,557	41.44	-90.10	-90.64	increase by 3.37
						percent points
Wholesale	13,746	32,268	-134.74	103.83	75.26	increase by 38.27
						percent points

Note: During the Reporting Period, the Company cleaned up its inventory of past-season products, and therefore its revenue increased significantly but its gross profit margin was comparatively low.

4. STATUS OF RETAIL STORES

				Number of	Number of
		Number of	Number of	stores opened	stores closed
		retail stores as	retail stores as	during the	during the
		at the end of	at the end of	Reporting	Reporting
Brand	Type of retail stores	March 2021	2020	Period	Period
La Chapelle	Direct selling	131	237	-	106
	Franchise/Associate	9	16	-	7
Puella	Direct selling	110	192	-	82
	Franchise/Associate	6	10	-	4
7 Modifier	Direct selling	99	165	-	66
	Franchise/Associate	4	11	-	7
La Babité	Direct selling	85	142	-	57
	Franchise/Associate	7	12	-	5
Candie's	Direct selling	82	134	-	52
	Franchise/Associate	5	8	-	3
Men's wear brands	Direct selling	0	17	-	17
	Franchise/Associate	0	4	-	4
8éM	Direct selling	1	4	-	3
	Franchise/Associate	0	1	-	1
Siastella	Direct selling	0	1	0	1
	Franchise/Associate	0	5	-	5
Total	/	539	959	-	420

4

Note: The number of stores of the Company is calculated based on the number of outlets, that is, if multiple brands are included in the same collection store, the collection store is counted as multiple terminal outlets. During the Reporting Period, the Company continued to optimize the terminal offline channels and further closed some loss- making and inefficient stores.

5. REVENUE BY CITY LEVEL OR REGION

	Number of
	retail stores as
	at the end of	Revenue for
	the Reporting	the Reporting	Percentage of
Tire of cities	Period	Period	total revenue
	(Number)	(RMB'000)	(%)
First-tier cities	36	19,738	12.51
Second-tier cities	219	52,789	33.46
Third-tier cities	116	29,898	18.95
Other cities	168	24,664	15.63
Licensing	-	30,685	19.45
Total	539	157,775	100.00

Note: For the classification of domestic cities in various tiers, please refer to the prospectus disclosed by the Company on 24 September 2014.

By Order of the Board

Xinjiang La Chapelle Fashion Co., Ltd.

Mr. Wu Jinying

Chairman

Shanghai, the People's Republic of China

29 April 2021

As of the date of this announcement, the executive directors of the Company are Mr. Wu Jinying, Ms. Zhang Ying and Ms. Zhang Danling; the non-executive director of the Company is Mr. Yin Xinzai; the independent non-executive directors of the Company are Mr. Xing Jiangze, Ms. Wong Sze Wing and Mr. Zhu Xiaozhe.

5