Yadea Group Holdings is planning to introduce a premium electric bicycle model that may be priced at around RMB 10,000 each, 5 times more than the current average price of RMB 2,000. The company hopes that these models will be attractive to the more affluent customers and hopes to use these premium models to rebrand electric bicycles as something trendy. Demand for electric bicycles is expected to reach 100 million units worldwide annually in 5 years as more people move towards electrification due to increasing environmental awareness.

During the first half of 2018, the company sold 2.5 million bicycles, increasing by 50% year over year.

The company is now targeting sales of 25 million units annually.