Our Search and Portal segment includes Search, Geo, Yandex 360, Weather, News, Travel, Alice voice assistant and a number of other services offered in Russia, Belarus and Kazakhstan.
Key operational trends: ? Share of Russian search market, including mobile, averaged 59.7% in Q2 2021, broadly in line with 59.6% in Q2 2020
and down slightly from 60.0% in Q1 2021 (primarily reflecting a seasonal normalization of the desktop market
share), according to Yandex.Radar ? Search share on Android in Russia was 59.5% in Q2 2021, up from 57.5% in Q2 2020 and 59.3% in Q1 2021, according to
Yandex.Radar ? Mobile search traffic was 63.3% of our total search traffic in Q2 2021. Mobile revenues represented 56.7% of our
search revenues in Q2 2021 ? Search queries in Russia decreased 5% in Q2 2021 on year-on-year basis driven by the high base in Q2 2020 when the
start of the pandemic led to a material acceleration of search queries growth
In RUB millions Three months ended June 30, Six months ended June 30, 2020 2021 Change 2020 2021 Change Revenues 25,554 39,419 54% 56,090 74,564 33% Revenues Ex-TAC 20,909 32,358 55% 45,522 61,174 34% Adjusted EBITDA 10,991 18,226 66% 25,733 35,185 37% Adjusted EBITDA margin 43.0% 46.2% 3.2 pp 45.9% 47.2% 1.3 pp
Revenues increased by 54% and Revenues Ex-TAC increased by 55% year-on-year in Q2 2021, primarily driven by the low base effect of Q2 2020 related to the COVID-driven decline in economic activity and advertising demand. On a two-year stack basis the revenues increased by 16% reflecting the solid performance of the core search business on the back of the improved search share, mobile monetization and supported by our investments in advertising technology.
Adjusted EBITDA margin came to 46.2% in Q2 2021 compared with 43.0% in Q2 2020. The year-on-year improvement dynamic was primarily driven by the positive operating leverage effect on the back of the recovering revenue growth and improvement in TAC.
Taxi
The Taxi segment includes our mobility businesses, which consists of the Ride-hailing business (including Yandex.Taxi in Russia and 16 other countries across CIS and EMEA, and Uber in Russia and CIS) for both B2C and B2B, and Yandex.Drive, our car-sharing business; Yandex.Delivery (Logistics), our shipping and logistics service provider; and FoodTech businesses (including Yandex.Eats, our ready-to-eat and grocery delivery service; and Yandex.Lavka, our hyperlocal convenience store delivery service).
Key operational trends: ? Number of rides in the Ride-hailing service, excluding logistics deliveries, increased 104% compared with Q2 2020 ? GMV in the Ride-hailing service, excluding logistics deliveries, reached RUB 134.9 billion as of the end of Q2
2021, up 161% from the end of Q2 2020 ? GMV of Yandex.Eats business reached RUB 11.1 billion as of the end of Q2 2021, up 53% from the end of Q2 2020 ? GMV of Yandex.Lavka service reached RUB 6.3 billion as of the end of Q2 2021, up 132% from the end of Q2 2020. The
number of our own dark stores in Yandex.Lavka service reached 362 stores as of the end of June 2021
In RUB millions Three months ended June 30, Six months ended June 30, 2020 2021 Change 2020 2021 Change GMV: Mobility 52,557 138,580 164% 136,728 257,982 89% Ride-hailing 51,713 134,909 161% 132,721 251,315 89% Drive 844 3,671 335% 4,007 6,667 66% Yandex.Delivery (Logistics)6 1,706 5,834 242% 2,096 10,283 391% FoodTech 9,985 17,421 74% 14,710 32,448 121% Total GMV 64,248 161,835 152% 153,534 300,713 96% Revenues: Mobility 8,475 18,526 119% 20,718 36,580 77% Ride-hailing 7,789 15,445 98% 17,429 31,026 78% Drive 686 3,081 349% 3,289 5,554 69% Yandex.Delivery (Logistics) 720 2,318 222% 805 4,303 n/m FoodTech 4,203 8,105 93% 5,895 15,190 158% Eliminations (267) (829) 210% (266) (1,390) n/m Total revenues 13,131 28,120 114% 27,152 54,683 101% Adjusted EBITDA: Mobility 925 4,901 n/m 1,875 10,742 n/m Ride-hailing 1,872 4,706 151% 3,815 10,439 174% Drive (947) 195 n/m (1,940) 303 n/m Yandex.Delivery (Logistics) (116) (279) 141% (185) (501) 171% FoodTech (758) (3,054) 303% (1,760) (4,931) 180% Total Adjusted EBITDA 51 1,568 n/m (70) 5,310 n/m Adjusted EBITDA margin as % of GMV: Mobility 1.8% 3.5% 1.7 pp 1.4% 4.2% 2.8 pp Ride-hailing 3.6% 3.5% -0.1 pp 2.9% 4.2% 1.3 pp Drive -112.2% 5.3% 117.5 pp -48.4% 4.5% 52.9 pp Yandex.Delivery (Logistics) -6.8% -4.8% 2.0 pp -8.8% -4.9% 3.9 pp FoodTech -7.6% -17.5% -9.9 pp -12.0% -15.2% -3.2 pp Total Adjusted EBITDA as % of GMV 0.1% 1.0% 0.9 pp 0.0% 1.8% 1.8 pp
(6) Delivery (Logistics) GMV is defined as total transaction amounts, paid by individual users and B2B clients for a last-mile delivery service, including VAT and excluding any adjustment for consumer discounts and refunds, Partner (Driver / Courier) earnings and Partner incentives.
Taxi segment revenues increased by 114%, primarily driven by the solid performance of our Ride-hailing (including our corporate Taxi business) and Yandex.Lavka businesses, as well as the growth of car-sharing and Logistics. Ride-hailing and Drive revenue increased by 98% and 349% respectively due to an increase in a number of rides on the back of the low base effect of Q2 2020 as well as recovering consumer demand. FoodTech revenue delivered solid 93% year-on-year growth despite high base effect in Q2 2020 on the back of the increasing penetration of food delivery services as well as the improving market position of our services. On a 2-year stack revenue in Ride-Hailing, Drive and FoodTech increased by 39%, 33% and 223% respectively.
Eliminations related to the Taxi segment represent the eliminations of intercompany revenues between different businesses within Taxi Group. The increase of 210% in Q2 2021 compared with Q2 2020 was mainly attributed to a higher volume of FoodTech orders fulfilled by our Yandex.Delivery (Logistics) vertical.
Adjusted EBITDA of Taxi was RUB 1,568 million in Q2 2021, up from RUB 51 million in Q2 2020. The increase of adjusted EBITDA was primarily driven by the significant improvement of our Ride-hailing Adjusted EBITDA and Yandex.Drive (which has delivered positive Adjusted EBITDA for four consecutive quarters), partially offset by the investments into the rapidly growing Yandex.Lavka and Yandex.Eats (grocery delivery from retail chains in particular) businesses as well as our Logistics services.
Yandex.Market
The Yandex.Market segment includes our marketplace, price comparison service, and several small experiments.
Key operational trends: ? The GMV of Yandex.Market marketplace increased by 144% year-on-year in Q2 2021 ? Total E-Commerce GMV (Yandex.Market marketplace, our e-grocery business Yandex.Lavka and grocery-originated GMV of
Yandex.Eats) increased by 155% year-on-year in Q2 2021 ? The share of GMV sold by third-party sellers on our Yandex.Market marketplace reached 70% in Q2 2021 compared to
56% in Q2 2020 ? Marketplace's assortment reached 16.8 million SKUs as of the end of Q2 2021 compared to 3.8 million SKUs as of the
end of Q1 2021 and 1 million SKUs as of the end of Q2 2020 ? The number of active buyers on Yandex.Market marketplace increased by 78% year-on-year and reached 7.1 million as
of the end of Q2 2021 The table below presents the financial results of the Yandex.Market segment on a like-for-like basis for the full three and six months periods ended June 30, 2020 and 2021.
In RUB millions Three months ended June 30, Six months ended June 30, 2020 * 2021 Change 2020 * 2021 Change GMV of Yandex.Market 10,947 26,692 144% 18,775 44,360 136% Revenues: 7,189 8,828 23% 13,262 16,172 22% Revenues from sale of goods (1P) 3,998 6,675 67% 7,483 11,503 54% Commission and other marketplace revenues (3P) 1,097 957 -13% 1,668 1,641 -2% CPC revenues7 2,094 1,196 -43% 4,111 3,028 -26% Adjusted EBITDA (1,844) (9,918) n/m (4,037) (16,406) 306% Adjusted EBITDA margin -25.7% -112.3% -86.6 pp -30.4% -101.4% -71.0 pp
* Financial results of Yandex.Market for the six and three months ended June 30, 2020 were not included in Yandex's consolidated financial results on a consolidated basis, but portion of the results were recognized in line «Loss from equity method investments» due to accounting for the equity stake in Yandex.Market.
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