Item 7.01. Regulation FD Disclosure. OnSeptember 15, 2020 ,David Schwarzbach , the Chief Financial Officer ofYelp Inc. (the "Company"), will attend theDeutsche Bank Technology Conference and provide the following update on certain business trends discussed on the Company's second quarter earnings call: On the consumer side of the Company's business, page views and searches in August maintained consistent levels with July. On the advertiser side, the Company has been encouraged by the improved performance of its CPC advertising budgets in July and August, which was driven primarily by customers restarting their advertising campaigns. Overall ad budget was approximately 20% lower in July and August than in the same two months last year. This compares to a reduction of 24% in ad budget in June compared toJune 2019 . While the Company is encouraged by these trends and the resilience of its business through the COVID-19 pandemic, it recognizes continued uncertainty in the overall pace of the economic recovery and the potential impact of an increase in cases moving into winter. The information in this Item 7.01 is furnished to, but not "filed" with, theSecurities and Exchange Commission ("SEC") and shall not be deemed to be incorporated by reference into any of the Company's filings with theSEC under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date hereof, regardless of any general incorporation language in such filing.
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