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    YESBANK   INE528G01035


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YES BANK adds to the festive warmth with YES Family - a proposition to fulfil every family member's needs

10/26/2021 | 06:36am EST
  • Feature-packed proposition offers wide-ranging services and rewards to meet financial needs of entire family

  • Benefits include priority servicing for whole family, huge savings and cashbacks, fee waivers, flexibility to maintain balance across family accounts and family privileges among other banking solutions

October 26, MUMBAI: Celebrating togetherness this festive season, YES BANK has launched its YES Family proposition enabling customers to care for the well-being of everyone in their family - with bespoke services and privileges meant to be enjoyed together as a family.

Packed with unique benefits and exclusive offerings, YES Family has been thoughtfully curated to make everything from shopping and dining together to availing loans more convenient and rewarding for customers.

Among the key attractions of the proposition are: family healthcare benefits; dedicated Relationship Manager for the entire family; flexibility to maintain minimum balance across family accounts; free domestic ATM withdrawals, fee waivers on digital transactions; YES Rewardz points on banking transactions that can be transferred within the family, and exciting cashback and lifestyle offers, among other features.

The proposition is available across YES Prosperity, YES Premia and YES FIRST programs - each of which is designed uniquely to cater to different customer segments.

Commenting on the launch, Prashant Kumar, MD&CEO, YES BANK, said, "As family lifestyles witness a dynamic shift, we see enormous potential for family banking to evolve and keep up with the times. Recognizing that the financial needs and expectations of the modern family unit have changed, YES BANK has endeavoured to curate a program that reflects current realities and factors in practical considerations that come with intra-family financial interactions today. With YES Family, customers of varying income levels can collaborate and coordinate their spending together with their families, creating the opportunity for all family members to learn smart spending and fiscal responsibility. Through this proposition, we envisage increasing our monthly retail customer acquisition by 15% till December 2021."

Discounted locker rentals, competitive interest rates on fixed deposits, recurring deposits, home loans and auto loans along with offers on dining and shopping are among other benefits built into the proposition.

The YES Prosperity Family proposition is available to customers who maintain a combined average monthly balance (AMB) of INR 50,000; YES Premia Family for customers with an AMB of INR 2 lakh or a Net Relationship Value (NRV) of INR 10 lakh at a family level* while YES FIRST Family is available to customers maintaining AMB of INR 8 lakh or a NRV of INR 30 lakh at a family level*.

Eligibility criteria for YES Family proposition:

YES Prosperity Family

An average monthly balance of INR 50,000* and above across savings accounts or a Fixed Deposit of INR 5 lakh and above at a family level*

YES Premia Family

An Average Monthly Balance of INR 2 lakh* across savings accounts or Net Relationship Value of INR 10 lakh at a family level*


An Average Monthly Balance of 8 lakh* across savings accounts or Net Relationship Value of INR 30 lakh at a family level*

*TnC applies. For detailed information on the benefits and privileges, click here: https://www.yesbank.in/personal-banking/yes-family.


YES BANK is a 'Full Service Commercial Bank' providing a complete range of products, services and technology driven digital offerings, catering to Retail, MSME as well as corporate clients.

YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 28 states and 8 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank's website at http://www.yesbank.in/

For media queries, please contact:

Swati Singh
Email: swati.singh6@yesbank.in

Manavi Deopura
Email: manavi.deopura@yesbank.in


Yes Bank Limited published this content on 26 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 October 2021 10:35:09 UTC.

ę Publicnow 2021
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