December 8, 2021, Mumbai: YES BANK has partnered with The Fintech Meetup to launch the fourth edition of The Fintech Yatra: a unique 60-day road journey spanning 10,000 km across rural and urban India, undertaken with the aim of accelerating the growth of the country's fintech ecosystem.

The Fintech Yatra was flagged off by Union Minister of Electronics & Information Technology, Shri Ashwini Vaishnaw during the Digital Payment Utsav hosted by the ministry.

With this partnership, YES BANK hopes to further accelerate the fintech revolution it had helped bolster by being the first Indian Bank to make APIs available to fintech partners for financial transactions. One of the market leaders in the payment ecosystem with around 40% market share in UPI by volume coupled with significant share in IMPS, AePS and NEFT, YES BANK will leverage the forum to mentor these start-ups and co-create innovative solutions with them.

In addition to providing the start-ups basic banking services and access to funding and advisories on market strategy, the Bank will also extend its digital infrastructure to help these companies get ahead in the marketplace.

Speaking on the occasion, Ajay Rajan, Country Head, Transaction Banking Group, YES BANK, said, "The financial services industry is on the cusp of a digital revolution and financial technology start-ups are leading this change. YES BANK has been on the forefront of collaborating with fintech start-ups and associating with The Fintech Yatra was a natural choice as it is a unique accelerator program that provides specialised services to start-ups across the country. Both the organisations share the belief that fintech start-ups will become the principle growth drivers in the new economy for both India and Bharat. It will be our endeavour to handpick start-ups from the program and offer them access to YES BANK's digital banking infrastructure as well as robust customer network, in an effort to help them scale."

Abhishant Pant, Founder, The Fintech Meetup, opined, "It gives us immense pleasure to partner with YES BANK for the fourth edition of the Yatra. This will be a great opportunity for participating start-ups to take their business to the next level by bringing to them the necessary direction and mentorship to scale, a chance to co-create innovative solutions for YES BANK's customers, and giving them access to a vast network of investors and VCs."

About The Fintech Yatra

The Fintech Meetup convenes start-up founders, government bodies, strategic investors, and financial institutions to learn more about the changes that enable the next generation of financial services.

The Fintech Yatra is a flagship event of The Fintech Meetup, a 10,000-km road journey aimed at understanding the fintech start-up ecosystem in the country through various methods including one-on-one conversations with the founders, workshops and industry connect sessions. For more information on us, please visit https://www.thefintechmeetup.com/

About YES BANK

YES BANK is a 'Full Service Commercial 'Bank' providing a complete range of products, services and technology driven digital offerings, catering to Retail, MSME as well as corporate clients.

YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES, a wholly owned subsidiary of the Bank. Headquartered in Mumbai, it has a pan-India presence including an IBU at GIFT City, and a Representative Office in Abu Dhabi.

For more information, please visit the Bank's website at http://www.yesbank.in/

For media queries, please contact:

YES BANK
Swati Singh
Email: swati.singh6@yesbank.in

YES BANK
Manavi Deopura
Email: manavi.deopura@yesbank.in

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Yes Bank Limited published this content on 08 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 December 2021 14:31:03 UTC.