Yippy, Inc. announced that it hired John Paul Routhier III, as the Company's new Chief Consultant to the Board of Directors to leverage his sales and marketing expertise and experience developing corporate strategy to rapidly scale the newly developed Yippy Enterprise Group. Mr. Routhier has over 13 years experience as a sales and marketing executive with a record of rapidly growing sales though the implementation of strategic marketing campaigns, development of corporate strategy and business alliances. Mr. Routhier is currently a judge and mentor for MassChallenge, an annual $1 million global startup competition and accelerator program which catalyzes the launch and success of high-growth, high-impact new companies.

Mr. Routhier also recently served as the VP of Sales and Marketing for Crowe Paradis Services Corporation.