Share ownership YouGov plc

YOU

GB00B1VQ6H25

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Market Closed - London S.E. Other stock markets 11:35:10 2026-01-23 am EST			5-day change	1st Jan Change
252.50 ^GBX	+1.00%		+3.48%	-1.56%

Dec. 04	YouGov plc Approves Dividend, Payable on 9 December 2025	CI
Dec. 04	UBS cuts Diageo; Goldman Sachs cuts NatWest	AN

Share class: YouGov plc

	Vote	Quantity	Free-Float	Company-owned shares	Total Float
Stock A	1	116,819,609	104,930,280 ( 89.82 %)	0	89.82 %

Major shareholders: YouGov plc

Name	Equities	%	Valuation
Octopus Investments Ltd. 7.697 %	9,071,804	7.697 %	31 M p
abrdn Investment Management Ltd. 7.211 %	8,498,587	7.211 %	29 M p
Artemis Investment Management LLP 6.536 %	7,703,690	6.536 %	27 M p
Liontrust Investment Partners LLP 6.112 %	7,203,229	6.112 %	25 M p
T. Rowe Price International Ltd. 4.852 %	5,718,713	4.852 %	20 M p
Brown Capital Management LLC 4.836 %	5,699,914	4.836 %	20 M p
Jupiter Asset Management Ltd. 3.685 %	4,343,196	3.685 %	15 M p
Rathbones Investment Management Ltd. 3.559 %	4,195,050	3.559 %	14 M p
BlackRock Investment Management (UK) Ltd. 3.304 %	3,894,029	3.304 %	13 M p
Investec Wealth & Investment Ltd. 2.895 %	3,412,601	2.895 %	12 M p
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Breakdown by shareholder type

Institutional	79.99%
Other	2.6%
Individuals	0.01%
Unknown	17.4%

Based on 1000 largest holdings

Geographical origin of shareholders

United Kingdom	61.88%
United States	13.87%
Germany	1.97%
Luxembourg	1.52%
France	1.11%
Switzerland	0.87%
Denmark	0.76%
Canada	0.21%
Netherlands	0.16%
Australia	0.09%
Spain	0.07%
Italy	0.04%
Norway	0.02%
Belgium	0.01%
Individuals	0.01%
Ireland	0.01%

Based on 1000 largest holdings

YouGov plc is an international online research data and analytics technology group. The Companyâs principal activity is the provision of market research, data analytics and related services. The Companyâs divisions include Data Products, CPS, and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet clientâs specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for FMCG categories, consumer segments, brands, stock-keeping units, and others.

Employees

3,119

Sector

Advertising & Marketing

Calendar

Mar. 23 - Q2 2026 Earnings Release (Projected)

More about the company